Interactive Content Engages Your Audience

Interactive content gives marketers a way to engage their audience with quality experiences that capture insights and provide useful information. Through quiz or assessment answers and content engagement, marketers can evaluate user preferences and determine what kept users on the page.

How Interactive Content Adds Value to Content Marketing

Using interactive content, marketers can create unique experiences that are both visually engaging and optimized to provide valuable insights. In stark contrast to dense content assets that are difficult to measure, interactive content enables marketers to analyze the effectiveness of their content and assess its direct value to their audience.

Resonating in Every Stage of the Buyer’s Journey

It’s safe to say that in the content world, the extraordinary experience is the marker of success. Interactivity allows you to more accurately measure that success, and to meet your customer or prospect where they are in the buyer’s journey.

There is an interactive content type for every timeline, goal, audience, and project. Whether it’s a top-of-funnel infographic or a later-stage ROI calculator, there’s an interactive content type that will resonate with buyers at each point along the journey.

Examples of Interactive Content

Infographics
Assessments
Quizzes
Calculators
eBooks
White Papers
Solution Finders
Lookbooks
Landing Pages
         
Infographics

Entice users about a deeper content experience by starting out with a snackable interactive infographic that showcases key stats or factoids from a survey, report, or case study.

         
Assessments

Help visitors self-evaluate and deliver personalized solutions based off of their answers — making sales conversations more productive.

         
Quizzes

Create fun, engaging quizzes that educate your audience on your product or service and provide you with valuable data.

      
Calculators

Nothing expresses value better than an interactive calculator. For prospects who need to justify their investment or purchase decision, a calculator offers data-driven ROI validation to finalize the deal.

      
eBooks

Present bulkier statistics or long-form content in the form of an engaging eBook that includes different interactive components.

         
White Papers

Entertain and educate your audience with clickable elements and imagery in an interactive white paper.

      
Solution Finders

Enable buyers to customize and build a solution that’s tailored to their specific needs—informed buyers move closer to purchasing.

      
Lookbooks

Engage customers or prospects with an in-depth, interactive lookbook or tour that showcases the features of your product.

      
Landing Pages

Almost twice as effective at generating leads than static content, uses interactive landing pages for event or asset promotion.

Interactive Content Works

81% of marketers agree that interactive content grabs attention more effectively than static content.

90% of marketers believe interactive content is effective at educating buyers.

96% of marketers believe that content interactivity impacts buyers’ decisions as they go through their journey.