Buyers conduct research and make purchasing decisions before they ever interact with your sales team. How do you transform your content marketing outreach efforts to build a relationship before connecting them to sales?
Our demand generation approaches help you drive awareness and interest, bridging the buying cycle gap so sales can step in when audiences are on the path to purchase.
Buyers are empowered and control their buying cycle journey more than vendors control the selling cycle. So what can you control? Build a good demand gen program that offers an array of supporting content for your top-of-funnel traffic, and convert leads with experiences that encourage engagement and a strong call to action.
See our tips for mapping your content to support your conversion funnel.
Develop and qualify potential buyers well before they’re passed to sales with relevant data and details that inform conversations. Now, marketing efforts can be more successful with identifying and delivering more leads that close, and close faster.
Learn more about creating better leads with your content.
Visual and interactive content with data insights have the capability to accelerate your sales cycle through the rich insights they provide. And with integrations with Salesforce, Marketo, and Oracle, your sales team has the data they need for informed conversations.
Learn more about using interactive content insights to accelerate your sales cycle.