Your brand’s communication shouldn’t be one-way. Today, a successful brand produces an experience that goes beyond your product or service, and focuses on audience engagement and human connection.
Events are a fantastic way to build a brand experience that fosters community and engagement. Traditionally, your product or service is represented by just that—your product or service—but it’s the people using that product or service that make a brand truly thrive.
By inviting your audience or customers to an event, or giving them the tools they need to participate virtually, you’re paving the way for customers to become advocates. This isn’t solely because of the products you offer, but because of the experience and values you represent.
Learn how Red Bull transformed their Air Race World Championship from an event into an immersive brand experience.
Adding interactivity into your content marketing mix increases audience engagement and collects extremely valuable insights about that customer engagement.
With interactive content, you can easily determine how and when people are engaging with your content assets, giving your brand a priceless feedback loop that allows for you to tailor future content pieces and messaging that will provide the best brand experience.
Get more tips for using interactivity to increase engagement and create qualified leads here.
Remove the risk associated with third party platforms and proprietary algorithms by owning the experience. In doing so, you minimize exposure to your brand because you control the message, the content, and moderation.
As you control your communications and fuel meaningful, engaging interactions with your audience, you intrinsically build brand loyalty, increase return customers, and minimize risk to your brand.