Turn content into a science

ScribbleLive Insights makes it simple to take a data-driven approach to understanding what your audience really cares about.

Here's how it works
  • Each day, Insights crawls millions of news pieces, blogs, social media posts and forums.

  • Using advanced data science and patented algorithms, Insights pinpoints which topics are getting attention, where discussions are happening, and where to engage your audience.

  • You make more scientific decisions and build more effective content strategies.

Get inside consumers’ heads

Discover topics your audience cares about. Use data to understand what’s driving their purchase journey.

Know what gets attention

Identify the content and tactics that drive the conversations about your brand and your competitors.

See the big picture

Clicks, shares, and social media monitoring may miss the broader impact of your campaigns. Insights gives you baselines and comparative data.

How Compare the Cloud Used Data to Help their Customers Be More Strategic

"With Insights, we are now able to report the influence of vendors, products and brands within a defined marketplace, enabling us to better inform our customers and help them to choose the right plan of attack for their market."

– Andrew McLean, CTO, Compare the Cloud

See Insights in Action

The Content Marketing Maturity Map

Our content marketing experts have identified five levels of maturity – or landmarks – on the journey to building a data-driven and results-oriented operation.

Find Your Landmark