Category: Thought Leadership

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Thought Leadership

Real-Time Content Marketing On Social Can Be More Effective Than Paid Campaigns

Millions of dollars have been spent. Millions of tweets have been sent out. Social media is a brand battleground, with hundreds of brands competing for your attention amidst the chaos of the World Cup. We discussed in a past live chat the how of real time marketing, but what about Read more…

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Thought Leadership

World Cup Brand Watch: Brews Battle, Cortana Predicts Wins & #ThingsTimHowardCouldSave

Despite the U.S. team’s crushing loss against Belgium in Tuesday’s match, brands didn’t hold back the pregame hype, postgame high-fives — or guessing the victors from the get-go. MillerCoors’ Smith & Forge Hard Cider went after Anheuser-Busch InBev Belgium brew Stella Artois, Advertising Age reports. “Hey Belgium, in America we Read more…

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Thought Leadership

World Cup Brand Watch: KLM Owns Up to Gaffe, Waffle House’s Kerfuffle and More

Facebook has reached a milestone around World Cup content. The social network hit more than 1 billion interactions around the tournament over the weekend with more than 200 million people liking, commenting or sharing World Cup content, the Associated Press reports. Wrong way to celebrate a win? But on Sunday, Read more…

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Thought Leadership

CMOverheard: Native Ads Done Right, World Ad Forum Trends and Is Loyalty Dead?

We’re paying attention, so you don’t have to. Here are a few of the most interesting things happening in the marketing world this week, courtesy of some of the top experts, thought leaders and CMOs in the industry. The native advertising debate continues. One problem — the noise around native Read more…

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Thought Leadership

2014 World Cup Brand Watch: Buffalo Wild Wings launches on Instagram, Samsung’s Galaxy 11 videos reach millions

Strong visual plays continue around branding campaigns for the 2014 FIFA World Cup Brazil. Buffalo Wild Wings Inc. is using Instagram Direct — which lets users choose whom to send photos and videos without them appearing in the feed search or profile — as part of its 2014 FIFA World Read more…

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Thought Leadership

New study explores the importance of expert content in consumer decisions

Content has been thrust into the global spotlight lately, appearing in all corners of the business world on a regular basis. But what kind of content performs best with regards to consumers’ buying decisions? A new study commissioned by inPowered and conducted by Nielsen MediaLabs set out to shed light Read more…

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Thought Leadership

News startups: The futue of journalism is friendly

David Beers is disappointed in Canada. “I thought there’d be a lot more Tyees by now,” the feisty publication’s founding editor told an auditorium packed with journo-types on Tuesday. The Tyee was joined by the founders of a small number of Canadian news startups to lead the monthly forum hosted Read more…

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Thought Leadership

Access Denied: How Canada’s Access to Information Act is Failing Journalists

Last night, The Canadian Journalists for Free Expression liveblogged a panel discussion called Access Denied, which explored access to information (or lack thereof) in Canada. The event was moderated by CBC Radio One’s The Current’s Anna Maria Tremonti, with expert panellists Ottawa Deputy Bureau Chief Dean Beeby of the Canadian Press, former Read more…

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