Category: Thought Leadership

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Thought Leadership

“Discover New Wonderlands”: Tips On Curating Content In the Digital Sphere

When we think of content curation we often think of link packs or Buzzfeed sites that group, organize, and share information on a particular topic. Though this aggregation of information is perhaps the most common type of curation, it isn’t the only way to collect and share content in the Read more…

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Thought Leadership

How to Use Content to Clean Your Audience Data

Connecting with your audience requires lots of fresh content that is targeted to the right crowd. Regardless of the size of your budget or the reputation of your brand, you need quality content to make your message resonate. To improve your brand’s reach, you need to manage and increase the Read more…

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Thought Leadership

How Do You Balance Content, Search and Social?

The answer to this question is complicated. Successful marketers must find the sweet spot where all three entities overlap. As with many things in life, this requires finding the right balance. There is a very intimate relationship between content, search engine optimization (SEO), and social media. These three elements are Read more…

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Thought Leadership

Read This Before Crunching Your Content Marketing Data

Whether we’re blogging, creating sales enablement materials, or producing whitepapers, we rely on data to inform our strategies. The challenge, however, is that the information that we need—ROI metrics, opportunity assessments, engagement benchmarks—is often hard to find. Not to mention, this data can be confusing and tangential, at best, to Read more…

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Thought Leadership

How to Use Instagram for Content Marketing

Image-centric app, Instagram, is proving that a picture is worth more-than a thousand words, a couple dozen actions, too. According to an analysis by Forrester, Instagram has given brands 120-times more engagement per-follower than Twitter and 58-times more than Facebook. What does this mean for content marketers? If you’re not Read more…

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Thought Leadership

Top 50 Content Marketing Influencers

The content marketing industry is constantly evolving, and one way a lot of marketers stay on top of the trends is by following influencers. A lot of marketers call themselves influencers, but do they actually have influence over people’s opinions? Our attention analytics platform takes in 6M+ sources of web Read more…

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Thought Leadership

Inbound.org’s MarTech 50: The Top 50 Marketing Tech Companies

Inbound.org’s list of the top 50 marketing technology companies is out and we were happy to see that ScribbleLive is on the list! The marketing technology space is growing faster than ever and it’s a very exciting time to be part of the industry. The list also includes Adobe, Salesforce, Read more…

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Thought Leadership

Tips to Leverage LinkedIn’s Algorithm for Results

It’s no secret that LinkedIn is another way to add a layer of engagement to your personal or company’s digital toolbox, but are you doing it effectively? At more than 347 million members worldwide, that’s a lot of eyeballs to leverage for targeted engagement, brand awareness and visibility for professionals Read more…

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Thought Leadership

Content Marketing Mistakes to Avoid in 2015

This edition of Demand Media’s Content Marketing Spotlight features content marketing strategist Barry Feldman of Feldman Creative. He discusses the most common content marketing mistakes, exciting new formats and how $1,000 can help build your online presence. What are the biggest misconceptions brands and agencies have when they first move Read more…

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Thought Leadership

How Seasonal Content Can Save Your Editorial Strategy

Seasonality sells. Anyone who has ever received a heart-shaped card in February, eaten BBQ on the 4th of July or gone holiday shopping on Black Friday can attest to that. Why should you take that seasonality into account when thinking about content? First, e-commerce sales are growing every year. Seasonally-appropriate Read more…

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Thought Leadership

Travel Content Marketing — Seven Tips to Succeed

If you want to know why content works so well in the travel industry, just look back in time. “Ibn Battuta, a Moroccan explorer from the 14th century, has this great quote: ‘Traveling – it leaves you speechless, then turns you into a storyteller.’” That quote, courtesy of Erin Raub, Read more…

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Thought Leadership

Major Content Marketing Trends for 2015

Hello 2015. Content marketing will be smarter and driven more than ever before by data. AOLPlatforms predicts a “rise of the data-driven creative” in 2015 and that brand advertisers will see their “programmatic investments pay” off. “Forty-nine percent of buyers and sellers say the ability to target and track consumers Read more…

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