Category: Interviews

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Interviews

LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy

A world-class content strategy typically goes far beyond the digital space. People talk about it, remember it, and most importantly, act on it. Jason Miller, Senior Manager, Content Marketing, Marketing Solutions at LinkedIn, and his team created and launched the “Sophisticated Marketers Guide to LinkedIn” in January. He spoke to Read more…

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Interviews

How to Optimize Content for Social Media

Content marketing isn’t just about writing stories or blog posts, creating videos or shooting photos. The content needs the right audience, which means smart distribution. So how do you get your content in front of the right audience for the most visibility and engagement? ScribbleLive talked to Shannon Kinney, Founder Read more…

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Interviews

Chat Wrap: Content Marketing With Few Resources

There’s no question that leveraging content marketing can reach targeted audience in a different way through a soft sell approach. But questions remain on just exactly how to pull that off with limited resources. ScribbleLive hosted a live chat to explore those challenges with Michele Linn, Content Development Director for Read more…

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Interviews

Google Glass, wearable tech and the future of digital storytelling

Whether you’re using it or not, technology like Google Glass marks a sea change in both the ability to gather stories and the number of people who can participate in the storytelling process. With that in mind, we reached out to a leading thinker in the digital storytelling field and Read more…

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Interviews

Sports: How leaders of digital media engage fans

We’ve gathered some of the top digital thinkers in sports media to share the experiences and lessons they’ve acquired over the years running some of the biggest digital projects in online sports. During this one-hour chat, we’ll cover how to engage fans before, during and after the game as well as Read more…

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Interviews

Scribble Chat: Behind the scenes with Santa Claus

Santa Claus is embarking on his annual trip around the world—and he’s invited ScribbleLive to join him! On Dec. 24 from 12–1 p.m. ET, Mrs. Claus will host this exclusive Scribble Chat to share insight into how the Big Guy gets ready for the Big Night. Santa himself will be Read more…

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Interviews

Scribble Chat round-up: Protests and real-time

While the profession of journalism is reinventing itself seemingly in real-time, the importance of covering protests remains just as true now as it did 50 years ago. Protests represent one of the best cases for live coverage as they’re events that unfold in real-time and that have a clear human-interest angle. Read more…

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Interviews

Scribble Chat round-up: Conferences and Trade Shows

Conferences and trade shows are a great setting for real-time updates—they have a beginning, a middle and an end, as well as an audience in attendance. It’s a great opportunity for clients to showcase their storytelling skills, and having a live component can bring an interactive edge to a conference or Read more…

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Interviews

Scribble Chat round-up: Political reporting

From furloughed employees to allegations of crack-smoking mayors, political reporting rarely fails to entertain. Now throw in the ability for politicians and journalists to report in real-time and we have an entirely new beast to tame. On today’s Scribble Chat, we pulled in three political reporters from three different countries Read more…

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Interviews

Scribble Chat round-up: Boston Bombings

The Boston Marathon bombings and Watertown manhunt challenged real-time reporters in many ways. Between the trauma, mixed reports, faulty tweets, photos rushed to publication and people rushing to find loved ones – how did they discern what’s right? And how did they make that decision when mere seconds separated them Read more…

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Interviews

Scribble Chat: Managing social networks and communities

You’re Tweeting and Touting and Instagramming and Pinning. You revel in the success of your YouTube, Tumblr, Storify and WordPress pages, basking in glorious views, likes and comments. But just when you think you’ve mastered the game, a new network pops up or an old one evolves, drastically changing the Read more…

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Interviews

Scribble Chat round-up: Not-for-profit Campaigns

This week, we ventured away from the world of media and took a look at how not-for-profit organizations are changing their campaigns to work with social media and fit the real-time world.

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