Category: Interviews

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Interviews

Stacy Minero – Head of Content Planning at Twitter Shares Content Marketing Strategy Tips

At this point, content marketers don’t need to be convinced of the importance of Twitter, but what might be less clear is how to get the most out of it. We talked to Stacy Minero, Twitter’s Head of Content Planning, about how content marketers can maximize their impact on Twitter, Read more…

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Interviews

Sean Ellis of Qualaroo: the Science of Growth Hacking and Content Marketing

Sean Ellis is a man who has worn many, many hats. His Wikipedia entry describes him thusly: “entrepreneur, angel investor, and startup advisor. He is the founder and CEO of Qualaroo. He is also known for popularizing the term product/market fit, and coining the term growth hacking.” He is also Read more…

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Interviews

Guest Writers: Finding the Right Fit

SL: For content marketers who want to explore getting others to post for them, how should they go about starting the search? Do they need a plan? AC: When you are planning to outsource your content marketing, you definitely need a plan. You must identify your budget and what you Read more…

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Interviews

Pardot’s Maureen Flaherty on Email Marketing Strategy

Maureen Flaherty, Email Marketing and Campaign Specialist at Salesforce’s Pardot, discussed with Engage Magazine key email strategies that bring results. SL: Why is email such an effective marketing/selling tool or for content distribution? MF: Email is not dead and is in fact still one of the most successful ways to Read more…

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Interviews

Tips from IBM, David Meerman Scott: How Narrative Can Boost Your Brand

By Leah Betancourt What’s the last great movie you saw or book you read? The answer likely pops right into your mind. What’s the last great piece of marketing content that you remember? That answer might not come as quickly. Good story lines undoubtedly connect and stick with audiences, whereas Read more…

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Interviews

Beyond the Comma: Why Content Marketing Needs Editors

Amanda Clark, President and Editor-in-Chief of Grammar Chic Inc., a professional content writing company based in Charlotte, N.C., discussed the importance of editing, fact-checking and overall editorial due diligence with Engage Magazine. ScribbleLive: Do content marketing efforts need to involve an editor, why or why not? Amanda Clark: Yes, any Read more…

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Interviews

Home Depot’s SEO Manager Erin Everhart Talks SEO and Content Strategy

Home Depot’s SEO Manager Erin Everhart spoke with Engage Magazine about the company’s SEO focus and strategy. Everhart is an experienced digital strategist, content developer and search marketer and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound Read more…

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Interviews

Dell’s Tech Page One Managing Editor Nicole Smith on Content Marketing Planning

Dell’s Tech Page One is a news site covering tech, business and gadget geek culture that bears the tagline “Insights from the evolving world of tech”. Tech Page One publishes a robust offering of original content, breaking news, curated editors’ picks, in-depth analysis, stories that are sourced with Dell’s own Read more…

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Interviews

Matt Heinz on Planning Content with Purpose

Doing content marketing without a plan is like going on a road trip without a map. Directions, roads and boundaries are needed to navigate as well as benchmarks to measure content’s overall mileage. A good plan will go further in bringing success to the content marketing effort. This will help Read more…

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Interviews

CMO Julian Weisser on What Content Marketers Can Learn About Growth Hacking

Growth hacking means product, promotion and customer success. It means ownership of more than just marketing. The practice is crucial to the scaling of the product and the company. Growth hacking is part product, part promotion, and the balance between the two changes frequently. — DNADietPlans CMO Julian Weisser Julian Read more…

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Interviews

Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement

“Engagement is the reward you get when you meet the needs of your customers with pathological empathy for their perspective, problems, points of view,” said Ann Handley Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective Read more…

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Interviews

Jay Baer: Usefulness Key With Content Marketing

Jay Baer, author of The New York Times best-seller “Youtility”, marketing strategist and President of Convince and Convert (Source: Convinceandconvert.com) Ask 10 different marketers what engagement means and you’ll get 10 different answers. Furthermore, the word engagement gets used loosely in the content marketing world, which only adds to the Read more…

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