Category: Interviews

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Interviews

Moulding the Modern Marketer: 5 Tips On Building the Right Marketing Team From Kevin O’Rourke

In a study conducted by Forbes 62% of Millennials responded that if a brand engages with them on social networks, they are more likely to become a loyal customer. The same study also revealed that 84% of Millennials say user generated content on company websites at least somewhat influences what Read more…

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Interviews

Think Like A Thought Leader: 6 Content Marketing Tips From Mazda’s Kevin O’Rourke

Thought leaders are the go-getters, the forward-thinkers, and trusted sources of information that bring innovative ideas to the table and turn it into a reality. This week we’re bringing you some nuggets of wisdom from industry thought leader Kevin O’Rourke who has been in the content marketing trenches, figuring out Read more…

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Interviews

Content Connects Marketers with Customers

One of the primary goals of any marketing campaign is to engage with a target audience. Successful marketing campaigns increase awareness of a brand, communicate the features or benefits of a product or service, and encourage target audiences to actively learn more about the company behind the communications. ScribbleLive’s own Read more…

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Interviews

Why Marketers Need Data for Effective Content Marketing

Vincent Mifsud, the Chief Executive Officer at ScribbleLive, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with Read more…

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Interviews

Make the Rules Work For You: Manulife Financial’s Shawna Dennis Shares Tips on Compliance & Content Marketing

Last month ScribbleLive attended the 2015 ClickZ Live Conference in Toronto, a cutting-edge digital marketing expo that provides the latest tips, tricks, and tools to help companies and brands enhance their marketing campaigns. The conference brings some of the sector’s biggest names together, including Shawna Dennis of Manulife Financial. Shawna Read more…

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Interviews

What Makes a Modern Marketer?: 5 Tips For Better Content Marketing from Shopbake’s Anastassia Boguslavskaya

Last month ScribbleLive set up shop at the 2015 ClickZ Live Conference in Toronto, a cutting-edge digital marketing expo that provides the latest tips, tricks, and tools to help companies and brands enhance their marketing campaigns. The conference brings some of digital marketing’s biggest names together, including Anastassia ‘Stacey’ Boguslavskaya Read more…

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Interviews

Becoming a Thought Leader: 4 Tips for Marketing CMOs from Travis Wright

Last month Sylvia Ng, VP of Growth and Analytics at ScribbleLive, sat down with Travis Wright at the 2015 Digital Media Summit in Toronto. Travis Wright is a “marketing provocateur and digital disrupter.” This “data and analytics geek” is not your traditional marketer and has optimized and strategized marketing for Read more…

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Interviews

Disrupting the Conversation: 5 Marketing Tips for CMOs from Jason Miller

Last month Sylvia Ng, VP of Growth and Analytics at ScribbleLive, sat down with Jason Miller at the 2015 Digital Media Summit in Toronto. Jason Miller describes himself as a “tech blogger and social media strategist by day, and a rock ‘n’ roll photographer by night.” He is also the Read more…

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Interviews

Vince Mifsud Gives Advice to Start-Ups in Inc. Magazine

ScribbleLive’s CEO, Vince Mifsud, has been labeled as one of three up-and-coming entrepreneurs in a recent article in Inc. Magazine. The article offers advice to new entrepreneurs and start-ups, from eight entrepreneurs who built start-up companies into successful businesses. Among them is Mifsud at number eight, who has taken ScribbleLive Read more…

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Interviews

Positive PR: 4 Tips for Better Brand Communication from Microsoft’s Kristina Libby

Last month Sylvia Ng, VP of Growth and Analytics at ScribbleLive, sat down with Microsoft’s Kristina Libby at the 2015 Digital Media Summit in Toronto. Kristina Libby is a self-described “serial entrepreneur, PR professional, and storyteller” with a diverse resume including non-profit work for USAID and experience in consumer and Read more…

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Interviews

Embracing the Audience: 5 Tips on Customer-Based Marketing from Brian Solis

Sylvia Ng, VP of Growth and Analytics at ScribbleLive, sat down with Brian Solis at the 2015 Digital Media Summit in Toronto to discuss customer-based marketing strategies, digital anthropology, and misquoting the Dalai Lama. Brian Solis is one of the top influencers in the marketing sphere and holds a number Read more…

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Interviews

Content marketing tips from LinkedIn’s Jason Miller

1) Don’t just create content, create relevant content In the same way that SEO is important to help new readers discover your content, relevancy is key to finding and keeping your audience engaged. “I’m in the camp of we don’t need more content out there, we need more relevant content,” Read more…

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