Category: Industry trends

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Industry trends

Why Should CEOs Care About Content Marketing?

When people watched the Budweiser Super Bowl ad of the Clydesdale running down a Chicago street to reunite with its trainer, they noticed. When an Apple executive spouted off specs of their newest products at a major news conference, companies listened. Ford Motor Co. tweeted out their own specs of Read more…

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Industry trends

Edelman Digital on Big Data, Content Marketing Institute’s B2B Survey: Document Your Strategy

We’ve rounded up some must-reads from the worlds of content marketing, big data and advertising. This week’s offering deals with lessons from local advertising, content marketing planning and an over-the-top phony infomercial for a real product. There’s value in no-frills local advertising. PR Daily makes the case for what marketers Read more…

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Industry trends

Media Corporation Struggles and Successes With Content Marketing

Native advertising. Branded content. Custom content. Content Marketing. Paid Content. Whatever term you want to use to describe it, news organizations see allowing brands access to their audience with content as the latest and best business strategy. But is it working, business-wise? Is it worth it for them, editorially speaking? Read more…

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Industry trends

The Death of the Click, Content Marketing Lessons From Exploding Sites and Facebook Takes a Shot at Google

RIP to the Click? For many years now, the Holy Grail of digital advertising has been impressions. The thinking has been the more views, the better the advertiser does, the more publishers can charge. However, as AdvertisingAge notes in a recent piece, that model skews heavily in favor of the Read more…

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Industry trends

Kraft Foods on Big Data’s Impact, Facebook’s Marketing Lessons Learned & Starbucks’ Strong Storytelling

We’ve rounded up some must-reads from the world of content marketing. This week’s offering looks at conference coverage around big data, Facebook marketing lessons learned, SEO and the buyer’s persona (the brand or company’s personality on customer-facing platforms) and storytelling. Kraft Foods 100th Anniversary by Rocket Media Group via YouTube Read more…

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Industry trends

Growth Hacking is Not BS

There is a great deal of confusion about what growth hacking means. For many the line between it and traditional content marketing is, at best, blurred. As Google searches demonstrate, even those who have a grasp on the definition struggle to understand how to get started and who to look Read more…

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Industry trends

Content Marketing Must Reads – Newsjacking Apple Event and Pardot Writing Tips

We’ve rounded up some must-reads from the worlds of content marketing and advertising. This week’s offering deals with newsjacking (aka real-time content marketing), ROI that works and backseat drivers. Content marketing by no means involves a workflow that’s set it and forget it. It requires heavy preplanning, the execution of Read more…

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Industry trends

Monday’s Must-Reads: Greggs Wins at Social; Nike Showcases Design

We’ve rounded up some must-reads from the worlds of content marketing, social media and advertising. This week’s offering shows that content marketing continues to go through growing pains as it takes shape. Content Marketing’s Growing Up Let’s start with some good news. What is content marketing? Businesses are still trying Read more…

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Industry trends

DreamWorks Reinvents Lassie, Moz.com’s Content Audit Among Latest Must-Reads

A new study shows an overwhelming response from B2B companies who said real-time marketing is essential in this always-on digital culture. That’s the finding from the new report “What does real-time marketing mean for B2B?” from eConsultancy and Monetate. A whopping 87 percent of B2B companies agree that real-time marketing Read more…

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Industry trends

Survey: CMOs Say Engagement Most Concerning Issue

Sustaining and engaging customer relationships is the top issue that keeps CMOs up at night, according to a new study. A survey from Korn Ferry asked CMOs what four issues kept them awake at night and 34 percent of CMOs said creating sustainable and engaging customer relationships and improving the Read more…

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Industry trends

Ultimate Content Marketing Must-Reads This Week

Drilling down and getting specific with particular facets on what makes good content — both written and visual — caught our eye in the last few days. This week kicked off to a strong start with some thorough and well-detailed content marketing reference reading. We’re sharing those links with you. Read more…

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Industry trends

How brands can benefit from audience participation, too

Last week we posted some findings from a research article that showed that media organizations who use ScribbleLive get more citizen engagement and longer page visits. We explained why it was important from a journalism point of view, but what about for your brand? Content marketing has become extremely important Read more…

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