Category: Industry trends

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Industry trends

No Escape From The Rise Of Ad Blocking Software

Interest in ad blocking software is rising with each passing year. A report co-written by Adobe and Dublin-based PageFair found that 198 million users actively use some version of ad blocking software as of June 2015. The rate of new users is rapidly rising in countries like the US and Read more…

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Industry trends

The Age of Adblock: 4 Ways People Avoid Ads

Today, you are more likely to complete NAVY SEAL training, climb mount everest, or get a full house while playing poker than click a banner ad. These stats shouldn’t be that surprising – it’s no secret that Millennials and the digital natives of Generation Z have developed a built-in adblock. Read more…

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Industry trends

Do You Believe In Content Marketing? #SayNoToAds

Marketing is all about speaking the language that resonates with your audience. Millennials are both today’s largest group of consumers and the most skeptical demographic when it comes to trusting advertisements. Why are so many people Turned Off by Ads? Simply put, people no longer trust ads. Gone are the Read more…

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Industry trends

Native Advertising: What is it?

For many, the concept of native advertising is unclear and sometimes mistaken with content marketing. However, native advertising is a very different and important concept in its own right. A CopyBlogger report found almost half of its respondents said they didn’t know what native advertising was, while the other half Read more…

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Industry trends

Creative Advertising: How to use Hydrophobic spray

As society’s blinds continue to close on traditional advertising, brands have to be creative to retain consumer interest, and what is more creative than an ad that only appears in the rain. A study conducted by Infolinks in 2007, revealed that 86% of consumers ignore banner advertisements and cited suspicion Read more…

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Industry trends

Content Marketing Institute Releases Trailer for New Documentary

The Content Marketing Institute (CMI) released the official trailer to their new documentary on Tuesday, June 9. “The Story of Content: Rise of the New Marketing,” is CMI’s first film about content marketing and is set to premier at their annual Content Marketing World event on Tuesday, Sept. 8, at Read more…

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Industry trends

The New Content Marketing Strategy: Utilize Snapchat, Meerkat, Twitter and Periscope

In an overflowing pool of content, finding the right method of distribution can be the difference between a content marketing campaign reaching millions or falling on deaf ears. The challenge that most marketers face is finding a medium that will effectively engage their audience on a larger scale, which can Read more…

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Industry trends

Is Social Media Management A Viable Category?

I can hear the collective groans. “That’s a pretty stupid question. How can ask that of a category that generates hundreds of millions of dollars a year in revenue? Whatever you’re on, please share some.” On the face of it, the question does seem idiotic, but hear me out. Let’s Read more…

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Industry trends

3 Reasons Why The Content Marketing Software Space is Worth $5B

Some analysts believe that there is no place for content marketing software despite content marketing’s growing adoption. This group of skeptics have begun the countdown, unsure if there is really a market for content marketing software and questioning its potential for growth and sustainability. However, here at ScribbleLive, we are Read more…

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Industry trends

10 Content Marketing Trends to Watch in 2016

If you’re an experienced content marketer, 2015 is your time to shine. The traditional “sell don’t tell” mantra is giving way to “tell don’t sell,” and businesses are looking to content marketers for creative ways to drive engagement and audience growth, raise brand awareness and close sales. As you make Read more…

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Industry trends

5 Reasons Why Content is the New Ad

If content is the new ad, then engagement is the new click-through. In other words, it’s one the benchmarks advertisers are striving to reach. Content, and the hope that it will lead to some other action, is the hook that goes hand in hand with engagement. “Content is currency,” said Read more…

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Industry trends

The Future of Journalism — Tools Every Journalist Will Need in 2015

We asked Joan Van Tassel, a professor who teaches courses in strategic communication at National University, to write a guest post on her thoughts about the future of media. She shared what she tells her students about emerging technologies, the promise and peril of technology and the tools journalists will Read more…

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