Category: Industry trends

Read more
Industry trends

NBA Says Yes: Should Sports Marketers Support Jersey Ads?

The NBA agreed to sell on-jersey advertising space to Kia Motors for the 2016 and 2017 NBA All Star games. Should sports marketers get behind this decision?

Read more
Industry trends

Why Mobile-First Content Marketing Is Critical

A mobile-first approach to content marketing ensures that users get the best possible experience regardless of their preferred device to review content.

Read more
Industry trends

From Baby Boomers to Generation Alpha: The ScribbleLive Guide to Generational Marketing

Identifying your target audience, what devices they use, and where they’re most active is essential to any successful content marketing plan. However, your target audience is a lot more complex than simply saying ‘Millennials use mobiles’ or ‘Gen Z has a shorter attention span.’ Each social generation is intensely different, Read more…

Read more
Industry trends

ScribbleLive Clients Clean Up at the 2015 Online Journalism Awards

It’s no secret that in our ‘always on’ culture social media and digital publications are changing the way we consume the news. Some would even go so far to say that we’re in a “newspaper crisis.” However, as traditional newspapers increasingly find it difficult to keep afloat, “statistics suggest that Read more…

Read more
Industry trends

Finding the Right Recipe: The Do’s and Don’ts of Email Marketing

When we hear the term ‘email marketing’ many of us instantly think of spam. Just like it’s edible namesake, email spam conjures images of bland, prepackaged, low-budget junk. As new social channels like Twitter, Snapchat, and Instagram change the way brands deliver fresh content and interact with their audiences, many Read more…

Read more
Industry trends

Google Wants You To Stop Relying On App Interstitials

As the world’s most popular search engine, Google understands that people respond to content marketing, and that traditional forms of advertising are no longer effective. In an effort to improve user experience in this new age of advertising, Google has set its sights on interstitials (the pop-ups and overlays that Read more…

Read more
Industry trends

4 Tips To Add Value To Content With Link Building

Link building used to be one of the core elements of SEO as marketers sought quality links to add authority to their own websites. However, the evolution of content marketing’s relationship with SEO has changed traditional link building strategies. In today’s media landscape, marketers insert meaningful links that help them Read more…

Read more
Industry trends

5 Talking Points Shaping the NHL Jersey Ad Debate

Advertising is no stranger to sports. Dozens of arenas and stadiums are branded with logos of corporations affiliated with the home teams, while some leagues (primarily in Europe) permit corporate advertising on team jerseys. Companies recognize that there is plenty of money to be made in the world of sports Read more…

Read more
Industry trends

No Escape From The Rise Of Ad Blocking Software

Interest in ad blocking software is rising with each passing year. A report co-written by Adobe and Dublin-based PageFair found that 198 million users actively use some version of ad blocking software as of June 2015. The rate of new users is rapidly rising in countries like the US and Read more…

See how ScribbleLive drives results

Schedule a tour to see how ScribbleLive can help your content succeed predictably.