Category: Industry trends

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Industry trends

What We Learned at Content Marketing World 2019: Producing Engaging Content is the #1 Challenge

Another year, another amazing Content Marketing World conference in Cleveland. This year, we decided to take a new approach and gather audience data using an interactive solution assessment at the ScribbleLive booth in exchange for our super swanky mini Etch-A-Sketch. We also found out that these old-school toys are produced Read more…

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Industry trends

3 Challenges of Creating Content on a Large Scale

Overlapping deadlines, inbox inundation, and to-do lists that grow wildly as soon as one box is ticked off. Sound familiar? If you’re responsible for creating content within a large organization, these scenarios may be par for the course. With meetings, goals, and deliverables dominating your days, it’s tough to keep Read more…

From Ideation to Interactive - ScribbleLive
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Industry trends

3 Examples of Going From Ideation to Interactive and Visual Content

How can you go from an idea—or an existing content piece—to a fully fledged, interactive or visual experience? Learn how brands like Autodesk, Sumo Logic, and DHL Express created engaging content assets.

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Industry trends

Five 2018 Content Marketing Industry Trends to be Thankful For

End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air. It’s a time to be grateful for tradition—and to create new ones. It’s also a sign of the year winding down—and the perfect time to Read more…

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Industry trends

3 Things You’ll Learn from Content Marketing Institute’s Latest B2B Brief

The end of 2018 is rapidly approaching, and with holiday festivities and temperature drops come summaries of trends that pushed our industry forward and predictions for the year ahead. In this spirit, we dove into Content Marketing Institute’s annual report on B2B Content Marketing Benchmarks, Budgets, and Trends for 2019. Read more…

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Industry trends, Product How-To

What is TrendHub? Getting to Know the New ScribbleLive Predictive Intelligence Solution

At this year’s Content Marketing World we announced TrendHub—a ScribbleLive solution that provides sales and marketing with predictive trend, industry, market, and content intelligence. After giving demos of TrendHub for the first time at our CMW booth, we compiled our answers to the most burning questions about TrendHub and its Read more…

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Industry trends

The Top Three Reasons We Can’t Wait to Attend MarTech East 2018

Since the advent of digital marketing, technology has been a close friend of the industry; today, marketing rarely exists without it. Put marketing and technology together and you’ve cooked up an entire host of solutions that live beneath the colossal umbrella of “martech.” Technology aids marketing through its vast capabilities, Read more…

content and search
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Best Practices, Industry trends, Thought Leadership, Featured

3 Questions From Our Webinar on The Future of Content and Search

We recently held a great webinar on the future of content and search, two disciplines of marketing that need to be inextricably intertwined, and we got so many questions we weren’t able to get to them all during the presentation. Here’s three we thought we’d discuss in more depth: Q: Read more…

long-form content
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Best Practices, Industry trends, Thought Leadership, Featured

Go Long On Content And Unlock These Benefits

The debate rages on in the content marketing world. Which form of content is better: long-form or short-form. To be fair, there are benefits to both methods, however long-form content has a few benefits that short-form content just can’t compete with. Therefore, creating long-form content is a value-driven strategy that your Read more…

poor engagement
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Best Practices, Industry trends, Thought Leadership, Featured

The Perils of Poor Content Engagement

Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. However, what that content does once it’s out there is perhaps even more important. Too often, organizations focus on the volume of the content Read more…

content maturity
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Best Practices, Industry trends, Featured

3 Takeaways From Our Content Maturity Assessment

We recently launched a content maturity survey to get a read on the biggest challenges and opportunities facing some of the top minds in content marketing. Since then, we’ve collected nearly 500 responses, and it’s time to share some of the results. 1. Content isn’t led by dedicated teams, and Read more…

content reach
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Best Practices, Industry trends, Thought Leadership, Featured

From Content Shock to Content Opportunity

Marketers are officially on notice. The crowded content marketplace, rapid shifts in consumer behavior and increasingly demanding audiences pose a new and complex set of challenges for marketing leaders and their teams. Instead of focusing on a supposed “content shock” we might also consider this a moment of “content opportunity”: Read more…