Category: Industry trends

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Industry trends

3 Things You’ll Learn from Content Marketing Institute’s Latest B2B Brief

The end of 2018 is rapidly approaching, and with holiday festivities and temperature drops come summaries of trends that pushed our industry forward and predictions for the year ahead. In this spirit, we dove into Content Marketing Institute’s annual report on B2B Content Marketing Benchmarks, Budgets, and Trends for 2019. Read more…

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Industry trends, Product How-To

What is TrendHub? Getting to Know the New ScribbleLive Predictive Intelligence Solution

At this year’s Content Marketing World we announced TrendHub—a ScribbleLive solution that provides sales and marketing with predictive trend, industry, market, and content intelligence. After giving demos of TrendHub for the first time at our CMW booth, we compiled our answers to the most burning questions about TrendHub and its Read more…

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Industry trends

The Top Three Reasons We Can’t Wait to Attend MarTech East 2018

Since the advent of digital marketing, technology has been a close friend of the industry; today, marketing rarely exists without it. Put marketing and technology together and you’ve cooked up an entire host of solutions that live beneath the colossal umbrella of “martech.” Technology aids marketing through its vast capabilities, Read more…

content and search
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Best Practices, Industry trends, Thought Leadership, Featured

3 Questions From Our Webinar on The Future of Content and Search

We recently held a great webinar on the future of content and search, two disciplines of marketing that need to be inextricably intertwined, and we got so many questions we weren’t able to get to them all during the presentation. Here’s three we thought we’d discuss in more depth: Q: Read more…

long-form content
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Best Practices, Industry trends, Thought Leadership, Featured

Go Long On Content And Unlock These Benefits

The debate rages on in the content marketing world. Which form of content is better: long-form or short-form. To be fair, there are benefits to both methods, however long-form content has a few benefits that short-form content just can’t compete with. Therefore, creating long-form content is a value-driven strategy that your Read more…

poor engagement
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Best Practices, Industry trends, Thought Leadership, Featured

The Perils of Poor Content Engagement

Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. However, what that content does once it’s out there is perhaps even more important. Too often, organizations focus on the volume of the content Read more…

content maturity
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Best Practices, Industry trends, Featured

3 Takeaways From Our Content Maturity Assessment

We recently launched a content maturity survey to get a read on the biggest challenges and opportunities facing some of the top minds in content marketing. Since then, we’ve collected nearly 500 responses, and it’s time to share some of the results. 1. Content isn’t led by dedicated teams, and Read more…

content reach
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Best Practices, Industry trends, Thought Leadership, Featured

From Content Shock to Content Opportunity

Marketers are officially on notice. The crowded content marketplace, rapid shifts in consumer behavior and increasingly demanding audiences pose a new and complex set of challenges for marketing leaders and their teams. Instead of focusing on a supposed “content shock” we might also consider this a moment of “content opportunity”: Read more…

VR/AR
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Best Practices, Industry trends, Featured

3 Examples of Excellent VR Use in B2B Marketing

Nearly two decades after it established widespread presence on the global scene with lofty promises and high potential, virtual reality (VR) is back with a vengeance. It’s true that it never really went anywhere, but after the early-90s hype surrounding VR technology, it did fall into the periphery for a Read more…

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Industry trends, Featured

7 SEO Trends for 2018 That Will Make You Question Everything

Another year has come and gone, and 2018 is upon us. As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any Read more…

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Industry trends, Featured

How AI Will Impact Content Discovery And Ad Placements

As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure advertisements don’t appear next to objectionable content, it’s clear AI still has a lot to learn. But even as AI gets better, what does more AI-based content surveillance Read more…

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Industry trends, Thought Leadership

Content marketing workflow: Should we do native video on LinkedIn now?

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload Read more…