Category: Best Practices

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Best Practices

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist).

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Best Practices, Industry trends, Featured

Short-form & Long-form: Where They Fit in Your Content Strategy

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs.

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Best Practices, Featured

The Content Marketer’s Guide to Beating Writer’s Block

Content marketers don’t have time for writer’s block. There are too many demanding deadlines for blog posts, whitepapers, newsletters, and all of the other content formats. So what’s a content marketer to do to squash writer’s block?

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Best Practices, Featured

Your 6 Step Guide to Creating a Holiday Marketing Campaign

It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate.

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Best Practices, Featured, Insights

ScribbleLive Spark: Automate Content Research with Watchlists

The latest content in our ScribbleLive Spark series discusses the benefits of creating watch lists within our Insights product.

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Best Practices, Featured

ScribbleLive Spark: Use Checklists to Ensure Brand Consistency

We’re excited to announce the launch of a new blog series called ScribbleLive Spark. This is a product focused series that will outline some of the best ways to use our products to their full capacity.

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Best Practices

How To Get More Mileage Out Of Your Content

How do you make the most of a good story? The trick is to create derivative content and scale your marketing so that you get the most from what you have.

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Best Practices

How to Become a Better Content Team Leader

We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling production of high quality content to creating socially engaging tactics that align with your demand-gen objectives; content marketing is how brands scale growth. Marketing teams build reputations around thought leadership and influential best Read more…

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Best Practices

How to Create Sports Content for Big Events

Sports marketers create engaging content experiences during events like Euro 2016 to increase fan engagement.

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Best Practices, Featured

Mobile Myth Busting: How to Write Great Content for Mobile

We debunk 5 myths that mislead content marketers when writing for mobile so you create better content, regardless of the screen size.

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Best Practices, Featured

A Guide to Finding Your Brand Voice

A practical guide outlining how to craft a brand voice and how to use it to create content that your readers will read, and more importantly, trust.

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Best Practices, Featured

How To Build Landing Pages That Convert

We take a look at how to build a great landing page that converts.

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