If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. Situations like these, when high-consideration products (or pets) are being evaluated, is where content marketing shines.
Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?
Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marketing is heavily relied on by many different departments for a multitude of requests and projects – but especially by the sales team.
The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)
I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist).
The Content Marketer’s Guide to Beating Writer’s Block
Content marketers don’t have time for writer’s block. There are too many demanding deadlines for blog posts, whitepapers, newsletters, and all of the other content formats. So what’s a content marketer to do to squash writer’s block?
Your 6 Step Guide to Creating a Holiday Marketing Campaign
It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate.
ScribbleLive Spark: Use Checklists to Ensure Brand Consistency
We’re excited to announce the launch of a new blog series called ScribbleLive Spark. This is a product focused series that will outline some of the best ways to use our products to their full capacity.