Category: Best Practices

long-form content
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Best Practices, Industry trends, Thought Leadership, Featured

Go Long On Content And Unlock These Benefits

The debate rages on in the content marketing world. Which form of content is better: long-form or short-form. To be fair, there are benefits to both methods, however long-form content has a few benefits that short-form content just can’t compete with. Therefore, creating long-form content is a value-driven strategy that your Read more…

poor engagement
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Best Practices, Industry trends, Thought Leadership, Featured

The Perils of Poor Content Engagement

Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. However, what that content does once it’s out there is perhaps even more important. Too often, organizations focus on the volume of the content Read more…

content maturity
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Best Practices, Industry trends, Featured

3 Takeaways From Our Content Maturity Assessment

We recently launched a content maturity survey to get a read on the biggest challenges and opportunities facing some of the top minds in content marketing. Since then, we’ve collected nearly 500 responses, and it’s time to share some of the results. 1. Content isn’t led by dedicated teams, and Read more…

content reach
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Best Practices, Industry trends, Thought Leadership, Featured

From Content Shock to Content Opportunity

Marketers are officially on notice. The crowded content marketplace, rapid shifts in consumer behavior and increasingly demanding audiences pose a new and complex set of challenges for marketing leaders and their teams. Instead of focusing on a supposed “content shock” we might also consider this a moment of “content opportunity”: Read more…

VR/AR
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Best Practices, Industry trends, Featured

3 Examples of Excellent VR Use in B2B Marketing

Nearly two decades after it established widespread presence on the global scene with lofty promises and high potential, virtual reality (VR) is back with a vengeance. It’s true that it never really went anywhere, but after the early-90s hype surrounding VR technology, it did fall into the periphery for a Read more…

content creation
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Best Practices, Featured

Which of These 4 Types of Content Creation is Right for You?

If you want to develop a successful content marketing program, it’s wise to understand the different types of content assets that contribute to successful content marketing efforts – as well as which types are most appropriate for each stage of the customer buying journey. The next step, which is usually the Read more…

SEO content
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Best Practices, Featured

The Missing Link Between SEO and Content

Oh, King Content. We’ve all heard the “Content is King” spiel a thousand times. But how can content be king if so few actually find it and fewer still actually read it? In order to be relevant, content needs to matter and has to have relevance, of course. It can’t Read more…

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Best Practices, Interviews, Featured

USA Today Ups its Game on Fan Engagement

As an institution, USA Today needs no introduction. Founded in 1982, it is one of the most well-known mid-market newspapers in the US and has a national distribution of more than one million copies daily. In addition to a dynamic design; a mix of national, international, regional, and local content; Read more…

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Best Practices, Interviews, Featured

Hand Your C-Suite the Keys to Social With These 7 Content Curation Tips

Some executives have long feared social networks, as if channels like LinkedIn, Twitter, and even Facebook were modern-day monsters. But now social media use is actually widely accepted among executives and increasingly common. As T-Mobile CEO John Legere explains in in a recent Harvard Business Review article, “social media has become a Read more…

Avinash Kaushik
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Best Practices, Interviews, Featured

Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era

Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing model. Kaushik is a digital marketing evangelist at Google and, in an interview with Acronym CMO Mike Grehan in 2015, he said he hates standard offline marketing models like awareness, consideration, purchase and Read more…

curate content
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Best Practices, Interviews, Featured

Share Better Content by Thinking Like a Museum Curator

The Great Deluge of Content is real, and the rains are not about to abate. We’ve talked about this before. There’s just too much content. Whether it’s Netflix, Youtube, blogs, emails, webinars, whitepapers, or whatever other channels or forms of content you have handed to you daily, there is simply Read more…

suva case study
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Best Practices, Interviews, Featured

Conquering Content Marketing with Scompler: A ScribbleLive Case Study

With 4,200 employees, 127,000 companies insured, and over two million people covered, the Swiss National Accident Insurance Fund (Suva) is Switzerland’s largest accident insurer. As a result of the sheer volume of individuals and businesses affected by its operations, Suva has a wealth of communications materials to manage. From client-facing Read more…