Category: Best Practices

content creation
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Best Practices, Featured

Which of These 4 Types of Content Creation is Right for You?

If you want to develop a successful content marketing program, it’s wise to understand the different types of content assets that contribute to successful content marketing efforts – as well as which types are most appropriate for each stage of the customer buying journey. The next step, which is usually the Read more…

SEO content
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Best Practices, Featured

The Missing Link Between SEO and Content

Oh, King Content. We’ve all heard the “Content is King” spiel a thousand times. But how can content be king if so few actually find it and fewer still actually read it? In order to be relevant, content needs to matter and has to have relevance, of course. It can’t Read more…

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Best Practices, Interviews, Featured

USA Today Ups its Game on Fan Engagement

As an institution, USA Today needs no introduction. Founded in 1982, it is one of the most well-known mid-market newspapers in the US and has a national distribution of more than one million copies daily. In addition to a dynamic design; a mix of national, international, regional, and local content; Read more…

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Best Practices, Interviews, Featured

Hand Your C-Suite the Keys to Social With These 7 Content Curation Tips

Some executives have long feared social networks, as if channels like LinkedIn, Twitter, and even Facebook were modern-day monsters. But now social media use is actually widely accepted among executives and increasingly common. As T-Mobile CEO John Legere explains in in a recent Harvard Business Review article, “social media has become a Read more…

Avinash Kaushik
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Best Practices, Interviews, Featured

Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era

Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing model. Kaushik is a digital marketing evangelist at Google and, in an interview with Acronym CMO Mike Grehan in 2015, he said he hates standard offline marketing models like awareness, consideration, purchase and Read more…

curate content
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Best Practices, Interviews, Featured

Share Better Content by Thinking Like a Museum Curator

The Great Deluge of Content is real, and the rains are not about to abate. We’ve talked about this before. There’s just too much content. Whether it’s Netflix, Youtube, blogs, emails, webinars, whitepapers, or whatever other channels or forms of content you have handed to you daily, there is simply Read more…

suva case study
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Best Practices, Interviews, Featured

Conquering Content Marketing with Scompler: A ScribbleLive Case Study

With 4,200 employees, 127,000 companies insured, and over two million people covered, the Swiss National Accident Insurance Fund (Suva) is Switzerland’s largest accident insurer. As a result of the sheer volume of individuals and businesses affected by its operations, Suva has a wealth of communications materials to manage. From client-facing Read more…

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Best Practices, Featured

Is the Classic Webinar Still Relevant?

We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. Then, after that warmup, you prepare yourself for nearly 60 minutes Read more…

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Best Practices, Featured

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams. While the Olympics have a way of naturally bringing communities together, creating this self-sustaining Read more…

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Best Practices, Featured

18 Plays for Winning at Social Selling

Ah, Super Bowl season. Whether you are a lover of football or simply enjoy watching the spectacle for the commercials and halftime show, the Super Bowl is hard to ignore. We thought we’d help you get into the Super Bowl spirit by writing a post chock-full of plays. Just as Read more…

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Best Practices, Featured

6.5 Ways to use Content and Social Media to Keep Your Sales Team Informed in Real Time

Being a sales leader is no easy task. You worry about leads, hiring, motivation, reporting, technology, competition, compensation, training, knowledge gaps among your reps… And the list goes on. Unfortunately, we can’t tackle all those challenges in today’s blog post. (We couldn’t even do it in one book.) Instead, we’ll Read more…

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Best Practices, Featured

How to Find Your Authentic Voice and Build Your Brand Online in 2018

It is absolutely that time of year again – many of us have taken the time to make New Year’s Resolutions, set goals, intentions and make plans for the upcoming year – both personally and professionally. Many of my colleagues and peers have been talking about their resolution to invest Read more…