Category: Best Practices

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Best Practices, Featured

Sports Marketing: 7 Steps to Drive Audience Engagement

Sports connect many of us. We wear the same hats, shirts, and of course, connect digitally to our favorite teams and players. And while audiences continue to be broken up with the addition of more and more digital channels, this also allows sports teams around the globe to reach their Read more…

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Best Practices

5 Steps to Create an Effective Editorial Calendar for 2018

It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode. One way to turn your strategy Read more…

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Best Practices

15 Ways Marketers Can Optimize For Visual Search

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

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Best Practices, Featured

NO OVERKILL: How creatives and content marketers need processes and systems

We can just write and produce stories. “Give me some space to be creative here.” And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two). So, systems can help on Read more…

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Best Practices

How to Know When to Ignore a Best Practice in Content Marketing Strategy

Oh, those best practices. I get asked about them often. What’s the best practice when it comes to , <insert topical area> Christoph? I’m a big fan of best practices and even a bigger fan of ignoring them when it counts. Let’s look at some of the areas that have Read more…

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Best Practices

7 Steps to Launch a Successful Social Selling Program

There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*. Social selling clearly works. If we take a step back and look to research from IDC, we begin to see why. According to IDC, today’s digitally enabled buyers rely on Read more…

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Best Practices

How to Develop Your Content Marketing Strategy in 2018

Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy Goals Topical niche Workflows Tools The best content marketing strategies are high level and then broken out into tactical pieces for Read more…

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Best Practices

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling. But on the flipside, media companies and journalists can actually Read more…

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Best Practices

7 SEO Metrics That Every Marketer Should Pay Attention To

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers. However, data is only useful if you Read more…

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Best Practices

How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

Sometimes the hardest part of a content marketer’s job is coming up with fresh content ideas when it feels like you’ve written all there is to write. When you’ve fallen into that dark place, try these four creativity kick-starters.

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Best Practices

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

Content and social planning should be done together to ensure that both functions are helping each other execute effectively.

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Best Practices

How Content & SEO Marketers Can Help Each Other Be Successful

The dynamic between content marketing and SEO is interesting. While there has been overlap in responsibility and function between the two roles recently, there are still key differences between the two disciplines and they rely on each other for success.

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