Category: Best Practices

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Best Practices, Featured

18 Plays for Winning at Social Selling

Ah, Super Bowl season. Whether you are a lover of football or simply enjoy watching the spectacle for the commercials and halftime show, the Super Bowl is hard to ignore. We thought we’d help you get into the Super Bowl spirit by writing a post chock-full of plays. Just as Read more…

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Best Practices, Featured

6.5 Ways to use Content and Social Media to Keep Your Sales Team Informed in Real Time

Being a sales leader is no easy task. You worry about leads, hiring, motivation, reporting, technology, competition, compensation, training, knowledge gaps among your reps… And the list goes on. Unfortunately, we can’t tackle all those challenges in today’s blog post. (We couldn’t even do it in one book.) Instead, we’ll Read more…

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Best Practices, Featured

How to Find Your Authentic Voice and Build Your Brand Online in 2018

It is absolutely that time of year again – many of us have taken the time to make New Year’s Resolutions, set goals, intentions and make plans for the upcoming year – both personally and professionally. Many of my colleagues and peers have been talking about their resolution to invest Read more…

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Best Practices, Featured

7 Tips to Help Your Sales Team Adopt New Technology

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. If you’re a sales leader trying to implement a global software platform, it Read more…

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Best Practices, Interviews, Featured

9 Killer Social Selling Tips Straight from the Experts

Customer expectations continue to evolve. Empowered with information and technology, your buyers are far more informed than ever before. They are looking for experts and trusted advisors who can help them achieve their goals. Meeting customer expectations is one of the biggest challenges facing sales teams. Have a look at Read more…

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Best Practices, Featured

6 New Ways To Think About Optimizing For Voice Search

Voice search, which, by some estimates, will account for half of all searches by 2020, is still somewhat new – Alexa, after all, didn’t come out until 2015 – and so optimization tips remain somewhat limited. In fact, at a recent event, SEOs’ best advice was to create content that Read more…

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Best Practices

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. Only the smartest, Read more…

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Best Practices, Featured

Why Your Current Social Media Tactics Aren’t Attracting Buyers

Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff. However, with the advent of social media and its ever increasing popularity, the power dynamic has shifted Read more…

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Best Practices, Featured

15 Secrets To Creating The Perfect Meta Descriptions

With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. In other words, aside from forgetting about meta descriptions altogether, using the same ones Read more…

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Best Practices, Featured

Ready for Black Friday 2017? Here’s a 13-Step Checklist

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black Friday. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of Read more…

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Best Practices, Featured

Why Content Marketing Projects Need Project Managers

There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess. Seriously, though, having worked with some fantastic Read more…

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Best Practices, Featured

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

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