Contributor

Stephen Zorio

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Interviews

How Bad Data Can Ruin Your Content Marketing (and How to Avoid It)

Amanda Nelson is the Director of Marketing at RingLead, a company that offers “a suite of products to clean, protect and enhance company and contact information.” In addition, she is (deep breath) an Adjunct Professor, School of Communications, Master of Science Degree Program, Interactive Media at Quinnipiac University. She has Read more…

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Industry trends

The Future of Journalism — Tools Every Journalist Will Need in 2015

We asked Joan Van Tassel, a professor who teaches courses in strategic communication at National University, to write a guest post on her thoughts about the future of media. She shared what she tells her students about emerging technologies, the promise and peril of technology and the tools journalists will Read more…

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Interviews

Chris Matyszczyk on the Promise and Peril of Data

By Stephen Zorio For Chris Matyszczyk, the intersection of marketing and technology is very familiar ground. The “multi award-winning executive creative director with some of the most celebrated advertising agencies in the world” is also a prominent CNET contributor. His Technically Incorrect column has provided an “irreverent, sarcastic, and sometimes Read more…

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Interviews

How Lonely Planet Stays On Top With Content, Data and Partnerships

When it comes to travel content marketing, there are those who might say Lonely Planet stands alone. The publisher has been producing must-read travel content for decades and its guidebooks can be found in the hands of curious travelers around the world. Therefore, it’s no surprise companies want to partner Read more…

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Best Practices

Event Marketing Strategy: Three Tips to Help You Plan and Succeed

Succeeding with events based marketing requires preparation, collaboration, engagement and research. Done properly, it can provide you with unique and valuable opportunities. We have lots of experience with live events, so we’re sharing what we’ve learned (along with real world examples) plus awesome advice from marketing guru Matt Heinz. Here’s Read more…

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Thought Leadership

Content Marketing Mistakes to Avoid in 2015

This edition of Demand Media’s Content Marketing Spotlight features content marketing strategist Barry Feldman of Feldman Creative. He discusses the most common content marketing mistakes, exciting new formats and how $1,000 can help build your online presence. What are the biggest misconceptions brands and agencies have when they first move Read more…

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Thought Leadership

Travel Content Marketing — Seven Tips to Succeed

If you want to know why content works so well in the travel industry, just look back in time. “Ibn Battuta, a Moroccan explorer from the 14th century, has this great quote: ‘Traveling – it leaves you speechless, then turns you into a storyteller.’” That quote, courtesy of Erin Raub, Read more…

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Interviews

Sean Ellis of Qualaroo: the Science of Growth Hacking and Content Marketing

Sean Ellis is a man who has worn many, many hats. His Wikipedia entry describes him thusly: “entrepreneur, angel investor, and startup advisor. He is the founder and CEO of Qualaroo. He is also known for popularizing the term product/market fit, and coining the term growth hacking.” He is also Read more…

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Best Practices

How to Become a Writer

  It is neither new nor revelatory to say writing isn’t easy. There may be no art form so frequently tried and abandoned as writing. But while writing isn’t easy, it’s an essential content marketing skill. We reached out to some professional writers to get their take on how novices Read more…

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Best Practices

Why You Need Content Marketing Planning Tools

It is abundantly clear that successful content marketing requires a content marketing plan. But what tools can you use to keep you on track? Happily, there are many options — and many are worthwhile. “Most of the third-party solutions do a good job,” admitted Josh Sturgeon, founder of Ripenn. Ripenn Read more…

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Best Practices

Content Planning Tips From TIME, Xerox and More

  Content marketing is a process, but one part that doesn’t always get the attention it deserves is planning. Perhaps it seems too challenging or dull, but make no mistake: A good plan is essential to good content marketing. Putting together a content plan is not simple, but it needn’t Read more…

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Industry trends

Growth Hacking is Not BS

There is a great deal of confusion about what growth hacking means. For many the line between it and traditional content marketing is, at best, blurred. As Google searches demonstrate, even those who have a grasp on the definition struggle to understand how to get started and who to look Read more…