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Best Practices

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. Only the smartest, Read more…

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Best Practices, Interviews, Featured

Hand Your C-Suite the Keys to Social With These 7 Content Curation Tips

Some executives have long feared social networks, as if channels like LinkedIn, Twitter, and even Facebook were modern-day monsters. But now social media use is actually widely accepted among executives and increasingly common. As T-Mobile CEO John Legere explains in in a recent Harvard Business Review article, “social media has become a Read more…

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Industry trends, Featured

7 SEO Trends for 2018 That Will Make You Question Everything

Another year has come and gone, and 2018 is upon us. As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any Read more…

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Thought Leadership, Featured

Top 10 Content Marketing Predictions for 2018

Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content. Read more…

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Thought Leadership, Featured

How To Launch An Employee Advocacy & Social Selling Program

If you’re already convinced that social selling and employee advocacy are worthwhile for your company, then this is the blog post you should be reading to help prepare you in launching your program. But if you need a refresher on what social selling and employee advocacy are and why they Read more…

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Thought Leadership

Guide to Killer Content Curation

Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content? In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and Read more…

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Best Practices, Featured

Why Your Current Social Media Tactics Aren’t Attracting Buyers

Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff. However, with the advent of social media and its ever increasing popularity, the power dynamic has shifted Read more…