Contributor

Paul Leavoy

poor engagement
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Best Practices, Industry trends, Thought Leadership, Featured

The Perils of Poor Content Engagement

Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. However, what that content does once it’s out there is perhaps even more important. Too often, organizations focus on the volume of the content Read more…

content maturity
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Best Practices, Industry trends, Featured

3 Takeaways From Our Content Maturity Assessment

We recently launched a content maturity survey to get a read on the biggest challenges and opportunities facing some of the top minds in content marketing. Since then, we’ve collected nearly 500 responses, and it’s time to share some of the results. 1. Content isn’t led by dedicated teams, and Read more…

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Thought Leadership

3 Reasons Why Your Content Doesn’t Engage

In some circles, highly engaging content is the Holy Grail of content marketing. And why wouldn’t it be? Creating and sharing content that your audience actually wants, that they talk about, that they share, that helps them in their job, that inspires, that guides, that converts, and ultimately leads to Read more…

VR/AR
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Best Practices, Industry trends, Featured

3 Examples of Excellent VR Use in B2B Marketing

Nearly two decades after it established widespread presence on the global scene with lofty promises and high potential, virtual reality (VR) is back with a vengeance. It’s true that it never really went anywhere, but after the early-90s hype surrounding VR technology, it did fall into the periphery for a Read more…

content creation
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Best Practices, Featured

Which of These 4 Types of Content Creation is Right for You?

If you want to develop a successful content marketing program, it’s wise to understand the different types of content assets that contribute to successful content marketing efforts – as well as which types are most appropriate for each stage of the customer buying journey. The next step, which is usually the Read more…

SEO content
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Best Practices, Featured

The Missing Link Between SEO and Content

Oh, King Content. We’ve all heard the “Content is King” spiel a thousand times. But how can content be king if so few actually find it and fewer still actually read it? In order to be relevant, content needs to matter and has to have relevance, of course. It can’t Read more…

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Best Practices, Interviews, Featured

USA Today Ups its Game on Fan Engagement

As an institution, USA Today needs no introduction. Founded in 1982, it is one of the most well-known mid-market newspapers in the US and has a national distribution of more than one million copies daily. In addition to a dynamic design; a mix of national, international, regional, and local content; Read more…

curate content
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Best Practices, Interviews, Featured

Share Better Content by Thinking Like a Museum Curator

The Great Deluge of Content is real, and the rains are not about to abate. We’ve talked about this before. There’s just too much content. Whether it’s Netflix, Youtube, blogs, emails, webinars, whitepapers, or whatever other channels or forms of content you have handed to you daily, there is simply Read more…

suva case study
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Best Practices, Interviews, Featured

Conquering Content Marketing with Scompler: A ScribbleLive Case Study

With 4,200 employees, 127,000 companies insured, and over two million people covered, the Swiss National Accident Insurance Fund (Suva) is Switzerland’s largest accident insurer. As a result of the sheer volume of individuals and businesses affected by its operations, Suva has a wealth of communications materials to manage. From client-facing Read more…

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Best Practices, Featured

Is the Classic Webinar Still Relevant?

We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. Then, after that warmup, you prepare yourself for nearly 60 minutes Read more…

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Best Practices, Featured

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams. While the Olympics have a way of naturally bringing communities together, creating this self-sustaining Read more…

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Thought Leadership, Featured

The Great Content Deluge: Are Audiences Oversaturated in Content?

“How to create an endless backlog of content.” “Five tips for creating more blog content.” “Never run out of content ideas again.” We’ve all seen blog titles like these. And they come from a place of good intentions, in general: content marketers are constantly charged with creating a higher volume Read more…

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