Michelle Wong

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Best Practices

7 Steps to Launch a Successful Social Selling Program

There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*. Social selling clearly works. If we take a step back and look to research from IDC, we begin to see why. According to IDC, today’s digitally enabled buyers rely on Read more…

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Thought Leadership

Customer Success Story: How Malwarebytes Created Award-Winning Content

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences. One of the many risks when it comes to investing in content is a lack of guarantee that Read more…

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Three Reasons Why We’re Excited for Content Marketing World 2017

September’s fast approaching, bringing us closer to that time of year again. With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world. It’s got something for everyone, no matter how long Read more…

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Thought Leadership

Why Every Marketer Needs to Care About Content Strategy

Over 88% of marketers know content marketing is critical, but more than half of them 50% are creating content without a plan. Learn why having a content strategy is your blueprint to any successful marketing program.

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