Lizetta Staplefoote

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Essential Roles for a Successful Content Marketing Machine

The ideal content marketing team should include the following roles to drive success and avoid forcing writers to be analysts or project managers to become editors. Are these roles represented on your team? Mastermind To create the blueprint, you’ll need a strategic thinker to set content direction. This role sets Read more…

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Industry trends

10 Content Marketing Trends to Watch in 2016

If you’re an experienced content marketer, 2015 is your time to shine. The traditional “sell don’t tell” mantra is giving way to “tell don’t sell,” and businesses are looking to content marketers for creative ways to drive engagement and audience growth, raise brand awareness and close sales. As you make Read more…