Contributor

Kate Mills

Kate Mills is an Editorial Content Strategist at ScribbleLive.

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Uncategorized

ScribbleLive and MarketMuse: Announcing Our Partnership

On the heels of our latest press release, we’re excited to announce our partnership with MarketMuse, a content intelligence and strategy company. Creating content is tough—and in an age of content chaos, it seems to only be getting tougher to be found; let alone, establish topical authority. By partnering with Read more…

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Industry trends

3 Challenges of Creating Content on a Large Scale

Overlapping deadlines, inbox inundation, and to-do lists that grow wildly as soon as one box is ticked off. Sound familiar? If you’re responsible for creating content within a large organization, these scenarios may be par for the course. With meetings, goals, and deliverables dominating your days, it’s tough to keep Read more…

From Ideation to Interactive - ScribbleLive
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Industry trends

3 Examples of Going From Ideation to Interactive and Visual Content

How can you go from an idea—or an existing content piece—to a fully fledged, interactive or visual experience? Learn how brands like Autodesk, Sumo Logic, and DHL Express created engaging content assets.

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Best Practices

4 Tips for Assembling Your ABM Strategy

Get our top 4 tips for assembling your ABM strategy, starting with market research and ending with execution and measurement.

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Best Practices

4 Tips for Using Emotion to Write Copy that Resonates

Emotions drive everything. Your conversations, your fears, and your laughter. Decisions and mistakes. They drive everything, but most of all, they drive your words. And when used correctly, they can make all the difference in connecting with your audience on a level that goes beyond superficialities. Think back to the Read more…

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Best Practices

3 Tips for Using Predictive Intelligence to Fuel Your Content Strategy

Superpowers. We daydream of having them, flood the cinemas to watch the Avengers’ latest woes and foes in dealing with having them, and use technologies that have brought us scarily close making them a part of our reality. Of course, we can’t predict the future—and we (unfortunately) can’t use AI Read more…

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Industry trends

Five 2018 Content Marketing Industry Trends to be Thankful For

End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air. It’s a time to be grateful for tradition—and to create new ones. It’s also a sign of the year winding down—and the perfect time to Read more…

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Uncategorized

Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered

The state of demand gen for content marketers is rapidly changing, and Content Marketing Institute’s first-ever virtual Demand Generation Summit (available on-demand for the next 90 days) sought to inform us of current trends—and provide us with valuable insights for the future. We were excited to present “Turning Your New Read more…

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Industry trends

3 Things You’ll Learn from Content Marketing Institute’s Latest B2B Brief

The end of 2018 is rapidly approaching, and with holiday festivities and temperature drops come summaries of trends that pushed our industry forward and predictions for the year ahead. In this spirit, we dove into Content Marketing Institute’s annual report on B2B Content Marketing Benchmarks, Budgets, and Trends for 2019. Read more…

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Best Practices, Thought Leadership

3 Things You’ll Learn at Content Marketing Institute’s 2018 Demand Generation Summit

It’s an exciting time for Content Marketing Institute (CMI) and ScribbleLive, as we’ll be joining forces to host the first-ever virtual Demand Generation Summit on October 31st. Along with seven other industry thought leaders, ScribbleLive’s Mary Ward and Chris Hart will be taking the stage during this half-day webinar event. Read more…

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Industry trends, Product How-To

What is TrendHub? Getting to Know the New ScribbleLive Predictive Intelligence Solution

At this year’s Content Marketing World we announced TrendHub—a ScribbleLive solution that provides sales and marketing with predictive trend, industry, market, and content intelligence. After giving demos of TrendHub for the first time at our CMW booth, we compiled our answers to the most burning questions about TrendHub and its Read more…