Contributor

Kate Mills

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Industry trends

3 Things You’ll Learn from Content Marketing Institute’s Latest B2B Brief

The end of 2018 is rapidly approaching, and with holiday festivities and temperature drops come summaries of trends that pushed our industry forward and predictions for the year ahead. In this spirit, we dove into Content Marketing Institute’s annual report on B2B Content Marketing Benchmarks, Budgets, and Trends for 2019. Read more…

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Best Practices, Thought Leadership

3 Things You’ll Learn at Content Marketing Institute’s 2018 Demand Generation Summit

It’s an exciting time for Content Marketing Institute (CMI) and ScribbleLive, as we’ll be joining forces to host the first-ever virtual Demand Generation Summit on October 31st. Along with seven other industry thought leaders, ScribbleLive’s Mary Ward and Chris Hart will be taking the stage during this half-day webinar event. Read more…

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Industry trends, Product How-To

What is TrendHub? Getting to Know the New ScribbleLive Predictive Intelligence Solution

At this year’s Content Marketing World we announced TrendHub—a ScribbleLive solution that provides sales and marketing with predictive trend, industry, market, and content intelligence. After giving demos of TrendHub for the first time at our CMW booth, we compiled our answers to the most burning questions about TrendHub and its Read more…

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Best Practices

How to Capture User Insights with Interactive Landing Pages

Our ScribbleLive solution, ion interactive, has spent years stressing the importance of launching landing pages that include additional engagement points for users. Landing pages have long been used to move prospects from interested shoppers to potential buyers by providing them with the right information rather than making them search for Read more…

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Best Practices

Transform Your Landing Pages with Interactivity

What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed Read more…

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Industry trends

The Top Three Reasons We Can’t Wait to Attend MarTech East 2018

Since the advent of digital marketing, technology has been a close friend of the industry; today, marketing rarely exists without it. Put marketing and technology together and you’ve cooked up an entire host of solutions that live beneath the colossal umbrella of “martech.” Technology aids marketing through its vast capabilities, Read more…

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Best Practices

What is Content that Performs?

It was a big year for ScribbleLive at Content Marketing World. We attended for the first time as the ScribbleLive Content Cloud, which now includes a fourth product, TrendHub, that we announced during CMW. Together, the Content Cloud provides brands with the solutions and insights they need to create content Read more…

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Best Practices

How to Generate Revenue with Your Interactive Content

HubSpot reports that the less companies know about their KPIs, the less likely they are to meet their revenue goals. Seventy four percent of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities. That’s an alarming statistic—and one that can be combated with Read more…

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Announcements

Get to Know the 4 Content Marketing Awards Finalists from ScribbleLive

As Content Marketing World draws closer, we’re particularly excited to recognize the four 2018 Content Marketing Awards finalists within the ScribbleLive family. Here’s a round-up of our 4 featured finalists. Rosetta Stone: Manufacturers’ Roadmap to English Language Training Best Infographic Rosetta Stone looked to Visually to create an engaging portrayal Read more…

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Announcements

The Top Four Reasons We Can’t Wait to Attend Content Marketing World 2018

A stroll through the West Side Market, a picnic in one of the Metroparks, a morning coffee on Lake Erie. It’s nearly fall in Cleveland—a time for Indians games, weekend trips to the zoo, and… content? That’s right—content. Our friends at Content Marketing Institute have hosted Content Marketing World in Read more…

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Announcements

ion interactive GM Mary Ward Promoted to CMO of ScribbleLive

Following our formal announcement, we’d like to send our congratulations to Mary Ward, who has been promoted from ion interactive General Manager to Chief Marketing Officer of ScribbleLive. Since acquiring ion interactive in September 2017, the ScribbleLive team has had the privilege of working closely with Mary, and we are Read more…