How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
Sometimes the hardest part of a content marketer’s job is coming up with fresh content ideas when it feels like you’ve written all there is to write. When you’ve fallen into that dark place, try these four creativity kick-starters.
How Content & SEO Marketers Can Help Each Other Be Successful
The dynamic between content marketing and SEO is interesting. While there has been overlap in responsibility and function between the two roles recently, there are still key differences between the two disciplines and they rely on each other for success.
2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lots and lots of layoffs), reinvention and reorganization. Why? Because very few have cracked the code on how to make digital journalism profitable.
If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. Situations like these, when high-consideration products (or pets) are being evaluated, is where content marketing shines.