If you’re in the sports, media, or entertainment biz, I’m gonna go out on a limb here and say that you probably need, well, fans. Star athletes, teams, celebrities, shows, and big events may be essential to your business, but without fans, the pursuit is dead before it has even begun. This is why the whole concept of fan engagement has become such a central part of sports, media, and event marketing in the last 15 or so years.
Thing is, fans have different levels of engagement with your products: the shows you present, the sporting events you hold, and the celebrity interactions you provide to fans. Ideally, you want engaged, committed, loyal fans that interact with your events and content on a live and ongoing basis, and stay responsive and engaged as your brand grows.
To attract, engage, and retain fans and take fan relationships to the next level, sports, media, and entertainment organizations need to adapt to the new realities and landscape of engagement tactics, tools, and opportunities. The result will be greater reach, improved loyalty, and better bottom lines.
To that end, we present the infographic below on some critical mistakes marketers make when trying to engage fans, and don’t forget to check out our new ebook on the New Digital Era of Fan Engagement.
Want to go deeper into fan engagement? Download our new eBook on fan engagement essentials today.