Content marketing is most effective when you have a plan. According to the Content Marketing Institute, only 37% of B2C marketing organizations have a documented content marketing strategy and even fewer B2B marketers (32%) have a strategy -- even though those who document their strategy are more effective across the board. Without a solid plan, how do marketers ensure their team’s efforts are aligned and working towards the same goals? And how do they measure success?Even if a marketing team does have a defined strategy, it’s often siloed by channel, despite the fact that audiences rarely live on a single channel or device. In fact, our recent consumer survey found that today’s consumers move seamlessly between screens, often engaging with two channels at the same time:by Jen Taylor So, how does a marketer keep all the moving parts that make up a content team synched and on the same track? Our newest product, ScribbleLive Plan, is designed to help marketers tackle this problem.How ScribbleLive Plan leads to better marketing ScribbleLive Plan supports marketing teams from strategy to execution by ensuring that every piece of content, whether it’s a single Tweet or webinar series, is aligned to the same goals, focused on the right personas, and working as efficiently as possible to move the needle.by Jen Taylor Plan gives you everything you need to:Use a well-defined framework to build and document your strategyCentralize the management of all content creationEnsure that your strategy informs every piece of contentCollaborate better by improving transparency and workflowMeasure the effectiveness of each piece of contentPlan starts by laying the foundation, asking you to document a strategy and define your personas that will guide every step of the content planning and creation process. Once your strategy is set, Plan makes sure each piece of content you create aligns with it.by Jen Taylor Whether it’s a single Tweet, a long-form blog post, or a series of webinars, Plan uses your objectives, personas, and style to help your team produce briefs that are on the mark. Its simplified workflows and collaboration tools bring together marketers and content creators to track the production of content. And once content goes live, an integration with Google Analytics allows you to track performance on a goal by goal basis.by Jen Taylor To make efficient collaboration possible, teams can also define each team member’s role, easily assign projects, manage automatic workflows, and work with colleagues and external team members simultaneously.This centralized approach streamlines workflows, is user-friendly, and integrates with Wordpress, Facebook, Twitter, LinkedIn, and Google Plus.by Jen Taylor Want to see Plan in action? Get started today or sign up for one of our webinars next week to see how Plan can empower your team. Jennifer Taylor Hey, I'm Jen and I like reading and rock climbing and cycling and learning new languages. I'm a modern-day nomad so all I need is a passport and a map to be happy.