The social media landscape is evolving at an ever-increasing rate, creating new obstacles and challenges for modern marketers. In this ‘always on’ industry it’s important for content creators and social media teams to collaborate in order to achieve greater reach and engagement with their audiences.However, today many social media and content teams are siloed; social teams struggle to figure out what content is available to push out to their captive audience, while content producers often don’t know what content audiences find valuable and entertaining. The ScribbleLive integration with Hootsuite is designed to strengthen the relationship between the content creators and social media teams so that they can collaborate, reach a greater audience, and produce engaging content.One Team, One InterfaceThe ScribbleLive-Hootsuite integration is a two-way street; ScribbleLive users can pull social content sourced from Hootsuite into a ScribbleLive stream, while Hootsuite users can post links to ScribbleLive streams across their social media accounts. This integration streamlines the content creation and social distribution process in several ways:1. Marketing teams can access approved content for sharing. Hootsuite users are now free to add ScribbleLive streams of content to their Hootsuite dashboard and share these posts to their connected social accounts. Social media teams can now see the content of a stream and select individual posts to share within Hootsuite. Users can even add or delete posts to a ScribbleLive stream right from the Hootsuite dashboard, meaning a small team can manage all of their work from a single interface. This streamlined process saves social media and content creators time and eliminates extra steps in the sharing process. 2. Leverage user-generated content and curate social conversations. Users can now send Facebook and Twitter content from the Hootsuite dashboard straight into any ScribbleLive stream and create rich content experiences that integrate both original and curated content. Did you see a great Twitter conversation that would enhance your next blog post? Want to curate the best articles on social from industry thought leaders? With the ScribbleLive app, marketers can easily gather and publish the best social content.3. Keep the lines of communication open between teams. Social media teams are always keeping a finger on the pulse of their audience, gauging what is valuable and important to them. These insights are crucial for content creation teams looking to produce salient content that will attract and engage their target audience. The integration enables social media teams to contribute directly to online experiences, or make suggestions to the content team.A Streamlined Content Creation ProcessWe see social media and content as being intrinsically linked. Without great content you can’t tap into the benefits of a strong social strategy, and without social distribution your quality content will never reach its intended audience. Social teams and content producers therefore go hand-in-hand, and require a streamlined tool operate efficiently.The ScribbleLive-Hootsuite integration helps bridge the gap between social media teams and content creators, eliminates extraneous steps in the content publication process, and drives users to ScribbleLive streams. The app is available to all ScribbleLive Pro and Enterprise customers, and can be downloaded from Hootsuite’s app directory. You can learn more about ScribbleLive's partnership with Hootsuite by reading the press release. For more information about ScribbleLive and how we can help solve your upper funnel marketing, check out our product page. Jennifer Taylor Hey, I'm Jen and I like reading and rock climbing and cycling and learning new languages. I'm a modern-day nomad so all I need is a passport and a map to be happy.