LinkedIn: The 3 Types of Executive Influence

LinkedIn

Reading time: 1 min

“Perhaps more than any other C-suite role, influence is the purview of the CMO. It’s the CMO, after all, who oversees brand, customer experience, communications, advertising, social media, and content marketing, in short, the lion’s share of their organization’s external voice, messaging and share of voice in the marketplace.” — LinkedIn Pulse

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