NEW YORK, NY – (November 9, 2015) – “In 2015, the marketing world has become extremely complex. Today’s most successful CMOs (Chief Marketing Officers) must be able to uniquely combine the science of marketing with the art of storytelling in order to create influence for their brand and distribute their story in a way that will create an offline and online customer experience. So which CMO was able to strike the right balance of marketing science and storytelling?” — Excerpt from Forbes Magazine
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