5 Can’t Miss Content Marketing Articles

Reading time: 2 min

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!

1. How to Drive Leads with Smart B2B Social Media Marketing [Business 2 Community]

  • Without proper planning for any type of business marketing initiative, you might as well just toss your money
  • A content plan needs to outline the types of content that will support an ongoing branding market position
  • Viewing social media marketing as online branding fuel to drive lead generation is a must for B2B organizations
  • If social media is viewed by the organization as just “a nice to have,” commitment and positive results will wane2. How to Use the Periodic Table of Content Marketing [MPull]
  • It’s a good idea to start by choosing the particular format of the piece of content you want to create
  • Keeping your strategy goals in mind, think about who you want to target with your piece of content
  • Play on the triggers that tend to get your specific audience hitting the share button
  • Typos, sloppy grammar and factual inaccuracies irritate readers and make your brand look bad3. Top 3 Ways to Measure Content Marketing Success [Oracle]
  • By understanding the reach of your content, you understand how to drive more people to the top of your funnel
  • It is relatively easy to determine which social channels drive traffic to your content by checking numbers sharing tools give
  • You can start by understanding how many people clicked on the offer and completed the form for a download
  • Next step of the process is to understand how your content contributes to closed deals, cross sales and upsells4. 4 Tips to Plan Your Social Media Strategy
  • According to Marketing Land’s Aaron Strout, there are 1.68 billion active mobile social accounts in the world
  • Audiences respond to content based on how it is presented and how it appears in a stream on social media
  • Top search topics in a given week can impact or completely change a content distribution strategy
  • Software can help track your brand’s share of voice across channels and compare the numbers to those of competitors5. Post, Pin & Tweet: The Best Time to Outreach [SurePayroll]
  • When it comes to engaging with your social media following, timing is of the essence
  • Knowing when to share a link may spell the difference between an Internet sensation and a big letdown
  • For LinkedIn, 41% of visits are from a mobile device
  • For Facebook, photos generate higher engagement, up to 53% more likes and 104% more commentsMissed last week’s round-up highlights? Don’t fret! You can catch them all here.

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