5 Can’t Miss Content Marketing Articles

Reading time: 1 min

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!

1. Six ways content marketing has changed the way we do PR [The Next Web]

  • No longer effective to cold email as many relevant journalists as possible
  • Everybody is a contributor now – you’ll notice that many authors are actually contributors
  • Publications want to publish thought leaders (in other words: people with large followings)
  • Companies are simply looking to build credibility and thought leadership within their field2. Crowdsourcing 101: Propel Your Content Marketing Strategy Forward [SEMRush]
  • Crowdfunding helps organizations to gather new knowledge and participation from online communities
  • Visitors and users of your brand’s platform will connect with this type of content on a new level
  • Crowdfunding can lead to major growth and exposure that you wouldn’t have if you kept everything internal
  • It can help speed up the content creation process3. Balancing the Holy Trinity of Digital Marketing: Content, Search, and Social
  • Develop a tone or style that is unique because creativity is important for your search engine rankings
  • If the content is thought provoking, readers will want to share that content to stimulate discussion
  • Content that attracts high volumes of traffic across multiple channels are rewarded with improved search rankings4. Comparing the ROI of Content Marketing and Native Advertising [Harvard Business Review]
  • 70% of people say they’d rather learn about products through content rather than through traditional advertising
  • Content marketing costs largely relate to the scope of the projects being produced and their reach
  • With content marketing, companies are able to reach a wider reach with different publishers and audiences
  • Native advertising is significantly more expensive but has a further reach over time5. How to Match Great Content to Your Sales Funnel [Oracle]
  • The top of the funnel includes helpful content related to the topic of your industry and offering, not selling
  • Middle-of-funnel content is where the product starts to get woven in
  • The bottom of funnel is sales-driven and where sales decks, presentations, proposals, and pricing come into play
  • 209% increase in revenue and closure rates based on strong alignment between sales and marketingMissed last week’s round-up highlights? Don’t fret! You can catch them all here.

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