The content marketing industry is constantly evolving, and one way a lot of marketers stay on top of the trends is by following influencers.
A lot of marketers call themselves influencers, but do they actually have influence over people’s opinions? Our attention analytics platform takes in 6M+ sources of web content every day, from blog posts to news articles and social media. Based on patented algorithms, the platform measures the influence an individual has on specific topics, based on opinions shared over the past 90 days
Using our attention analytics platform, we analyzed the content marketing industry to uncover the 50 most influential people in content marketing (as of May 15, 2015). Jeff Bullas has the top spot, followed by Kelsey Libert and Sheryl Daija. Check out the full list here.
Interested in learning about how you can integrate influence marketing into your campaigns? Get in touch with us.