ScribbleLive Spotlight: US Election Day 2013

Reading time: 3 min

As it happens every year on the Tuesday following the first Monday of November—Americans headed to the polls for Election Day.

A number of newsrooms used ScribbleLive to give their audiences the latest updates on the different races. Here are a few of the highlights.

Al Jazeera America Al Jazeera Election Day 2

It can be tricky to find a focus when there are as many as 31 races across six different states. Al Jazeera America acted as a sort of news aggregator, linking to reports from other news outlets for analysis and to provide more context.

The newsroom prioritized some races over others, and identified which ones in a post that was stuck to the top. It also alternated between giving its audience real-time updates and analysis. Reporters and editors provided updates on Twitter, and greater context came through the ScribbleLive platform—here, for example, is how close the Virginia race with almost 88 per cent of the precincts reporting.

The newsroom made great use of photos, and most effective was their pictures of candidates. The photo of Governor Chris Christie speaking with local New Jerseyans, for example, brings the audience closer to the race, perhaps even convinces some to go vote.

CNN

CNN Election Day

CNN‘s coverage was similar in many ways to that of Al Jazeera America, though the newsroom added video. The newsroom used the LiveArticle to provide a bit of context on what the stakes of the day were. They believed that the races in New Jersey, New York, Virginia and Alabama were the key ones and said it early on. The newsroom had reporters on site who provided updates, commentary and analysis through Twitter. CNN understands that an election is a good place to provide regular updates and that the analysis of the outcome of a gubernatorial race can come later.

New York Daily News2 Daily News Election Day 2013

The New York Daily News branded its live coverage of the NYC Election Day as the “Brawl for the Hall 2013.” (There was even a logo for it.) Reporters were on site and editors created a multimedia-rich experience for the audience. They had a custom white label page, and included pollsslideshows of Instagram users heading to the polls, the full list of candidates uploaded to Scribd. The newsroom added relevant tweets to a single Advanced Post rather than pulling in each tweet individually. It had what it called a #NYC2013 help desk, which here gives the audience the relevant phone numbers to voter helplines.

Daily Press Daily Press Election Day 2013

The Daily Press, from Newport News, VA, embedded its live coverage on its website. The newsroom relied almost exclusively on the ScribbleLive platform to give updates on the race for Virginia’s governor seat, and it had perhaps the best use of video and photos of the group. Reporters asked a campaign volunteer to discuss the voter turnout and a woman to explain how she feels after voting in the United States for the first time, and both interviews were captured on video. Reporters updated the audience on the outcome of the vote in a county, who the next governor would be and to provide analysis on the outcome.

Local coverage

A slew of other publications had real-time coverage of the events unfolding in a specific state’s race. WTOP provided coverage specific to the race in Virginia, and used audio to enhance it for the audience. Indeed, the newsroom’s reporters provided regular updates that came in the form of short, 30-second audio clips like this one. WTOP even had both Ken Cuccinelli’s concession speech and Terry McAuliffe’s acceptance speech where he outlined his vision for Virginia in their entirety.

The Star Tribune updated its audience on the mayoral and council races in Minneapolis and St. Paul. The newsroom relied mostly on Twitter, and used graphs like this one to give the audience a clearer picture on how the mayoral race had unfolded in Minneapolis. (Notice who comes in at No. 15 with a whopping 0.3 per cent. Jack Sparrow, yes.)

WCPO, from Cincinnati, focused on the race to find the city’s next mayor. Their coverage was featured on a webpage with information on how and where to vote.

The Loveland Reporter-Herald covered the Larimer County elections. The newsroom pulled in YouTube videos and used polls effectively. Reporter Jeff Stahla was on-site to provide updates on what to expect as the day progressed while the newsroom updated the public on voting results. Photos from Instagram and posts from Facebook were also pulled in to enhance the coverage.

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