How often do you feel inspired by your work? LinkedIn’s recently released Inspiration Index answers this question in a unique way: by combining its users’ profile information with their responses, measured along a simple non-numerical slider. The output is simple: a single number on a scale of 1 to 100, but the possibilities of slicing and dicing it into various categories are plenty. With over 225 million members worldwide, LinkedIn is able to quantify employee inspiration across categories ranging from age, gender, and location to industry, career level, and company size. The modular results page assigns a numerical value to the slider position (with 0 being the least inspirited and 100 the most) and compares each individual score with the rest of the respondents. The main results interface includes personal blogs about inspiration as well as the ability to sort by seniority, industry, country, and age. The average score is 70, but this varies greatly across different segments of LinkedIn’s user base. For example, Russia’s overall inspiration index comes in at 69, but is at 71 for males and just 63 for females. Those in creative industries such as fine art and photography (84 and 81, respectively) are far more inspired than those in supermarkets and plastics (61 and 62). Even though the Inspiration Index uses a single metric, analyzing it across such diverse segments gives way to a variety of fascinating insights. What’s more – this all happens in real time. As more users take the survey and add to the Inspiration Index data pool, the results shift to reflect the new data. This sort of real-time data visualization makes sure that the statistics are always the most recent and the most relevant. LinkedIn recently published a report documenting the results from the first 100,000 professionals who contributed to the Inspiration Index. The report revealed that the most inspired city in the world is in India, that employees at the smallest companies feel the most inspirited, and that those in middle management roles feel the least inspired. Jon Salm is an associate client analyst at Millward Brown Digital in New York City and a freelance data journalist in the Visual.ly marketplace. He has a bachelor’s degree in English from Washington and Lee University. You can find him online at about.me/salm.jon and follow him on twitter @S4LM3R.
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