ScribbleLive Spotlight: Eurovision, Cricket and Shell

Reading time: 3 min

One of the most hotly anticipated events of this week was the Eurovision song contest, which sent Europeans into a frenzy with its pop extravaganza, salacious dance routines and cheesy pyrotechnics. For those who don’t know, it’s a yearly singing competition to which each European nation sends one act who each perform a song (and dance). Viewers from every country vote for their favourite performance – the points are totted up and at the end of the night a winner is announced. Some call it tacky, others say it’s trashy but in a moment of disharmony in Europe, there’s nothing like a friendly, glitter-encrusted, spandex-filled competition to bring us closer all together…

Coverage of this, a condolence blog and a corporate event all feature in this week’s ScribbleLive Spotlight.

  • Eurovision Song Contest by Ylex

YleX Goes Ding Dong   YLEX   Tapahtumat   yle.fi

This year, the world of European pop descended on Malmö, Sweden to strut their stuff and drum up national pride. Finnish radio station Ylex followed their country’s entry, Kristian Siegrids, every step of the way. With their first post on the 8th of May and the most recent on the 19th, the liveblog charts Kristian’s journey throughout, from some pre-event flag waving to the bus journey back home. The coverage is full of photos and videos and provides behind-the-scenes access and everything a Finnish pop fan could desire. One thing it can’t guarantee, however, is success on stage – Kristian’s ‘Ding Dong’ number came 24th of 26.

Screen Shot 2013-05-20 at 12.02.37

Cricket, that quintessentially British sport, is a game for boffins and banter and ESPN’s match companion provides both in abundance. The page offers an array of graphs and infographics to appease even the most inquisitive minds, prominent score cards and interactive real-time coverage. Their Scribble content is full of informed debate from an engaged readership combined with a steady stream of updates from the match. The journalist makes great use of numerous polls to keep stoking the debate.

  • Powering Progress Together by Shell

Shell Powering Progress Together 2013 Rotterdam

This is a fantastic example of how the platform can be used to cover a corporate conference. It combines apparently meticulous preparation before the event – a bio with a picture is included for each person as they come on to speak – and the reactive live element of tweets and discussions. The layout of the page is attractively customized and the coverage boasts an impressively diverse range of content – from videos, maps and slideshows to tweets and text. The event, which discussed the challenges facing a world of dwindling resources, was also published on the National Geographic site showing how media and corporate can collaboration harmoniously.

  • Same sex marriage legislation by MPR

MPR Same-sex marriage

This comprehensive coverage of the legalisation of same-sex marriage in Minnesota encompasses the build-up to the vote, the passing of the bill and its signing over the course of a week. The liveblog begins with a video, is followed by a six paragraph article and is a great example of how to combine longer, nuanced posts with short bursts of information as they occur. No one type of content dominates the coverage: Twitter is used sparingly; the journalists commentary sits comfortably alongside reader discussions and audio, image and video posts are woven throughout. It’s a fantastic bit of real-time journalism.

Peter Worthington

Last week, the Toronto Sun made the sad announcement that its founding editor, Peter Worthington, had passed away at the age of 86. They launched a condolence liveblog to allow their readers to leave tributes to this ‘legendary’ figure in the publication’s history. What followed was an outpouring of heartwarming tributes to a man who is remembered for his journalistic integrity and the work he carried out in Eritrea. It is a great way for readers to feel connected to the newspaper and it’s a lasting tribute for friends and family that’s published on their site. ‘Thanks for being true to yourself and in turn being true to us through your reporting,’ pretty much captures the tone.

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