Fancy knowing about some of the best events our clients have been running recently? We thought you might.
After a short hiatus, our liveblog spotlight series is back, sharing live coverage best practices. Each week, we’ll pick five of the most interesting events and chats, so if you’re looking for some inspiration for your real-time strategy, you’ve come to the right place!
It’s a pretty cosmopolitan bunch this week, as our real-time odyssey takes you to exotic lands such as Venezuela, Australia and the deep South (via Switzerland ).
- Martin Kilian travels across the USA by Tages-Anzeiger
Martin Kilian is the Washington correspondent for the Swiss publication Tages-Anzeiger. On April 4, he embarked on a trip across the southern United States. Rather than having a crumpled Moleskin with dog-eared pages by which to remember it, he ran a liveblog that was published on Tages-Anzeiger. Mostly filled with photos of the weird and wonderful and short, narrated videos, his travelogue finds a nice balance between the personal and the professional – notice the steady camera shots and the way he stares straight into the lens. One of the most recent reader comments is “Mr. Kilian, you rock! Danke.” Quite.
- Venezuela votes by El Universal
Covering elections in real-time makes a lot of sense – there is always plenty to debate in the run-up (especially in a country like Venezuela, where opinions on politics run abound) and you’ll keep people glued to their screens as the results come in. This coverage from El Universal makes great use of the diverse types and sources of multimedia content available these days – Instagram photos of dyed fingers, shots of people in the voting booths and user-generated videos from Keek.
- Bitcoin in Australia by Next Tense
Bitcoin – remember that? Whether it’s a transitory fad that’s about to implode or a viable option for the future of finance, it took up a lot of (virtual) inches last week. This coverage from Next Tense in Australia shows how you can have three elements of the same story hosted on one page. At the top of the page you’ve got the facts, in a graph charting the currency’s value in real-time. On the right hand rail, they’ve got all the debate taking place on Twitter, and in the main section they’ve got their own original content and highlights of the best analysis from the web.
Cricket hangout by ESPN
Cricket is a sport that is particularly well-suited to real time reporting. It’s quite slow moving, which gives the journalist time to write interesting, analytical posts. It’s very technical, which lends itself well to embeddable statistical charts and tables, and it’s well-known for ‘banter’ amongst fans. This event added another element that pinches one of the best bits from TV broadcasting – the half-time chat. During one of the many breaks, they embedded a Google Hangout of a discussion between two of their sports correspondents. At the end of play, they embedded another – their first episode of their cricket podcast series, “One Man and his Pod.” If there are a couple of sports journalists free for 10 minutes during a match, get them to do their own half-time chat to give more depth to your coverage.
Second screen, second screen, second screen. Everyone is talking about it, but not everyone gets it. If you’re garnering comments like this: “Loved all the behind-the-scenes stuff on this liveblog! thanks!” and “Is the Parts Unknown Live chat going to be on every week? I hope so!” you’re probably doing it right. The liveblog that accompanied the first episode of Anthony Bourdain’s latest series had behind-the-scenes information, exclusive shots and videos – the sort of things you can’t get elsewhere that’ll keep viewers coming back to your site to discuss their favourite show.