Liveblog spotlight: Five blogs from this week

Reading time: 2 min

This week, our clients covered a sports court case, watched a balloon fiesta, analyzed the U.S. vice-presidential debates, and spoke with Justin Bieber’s mom and the MPR membership director… Pittsburgh proved that sports liveblog coverage doesn’t have to be limited to covering live sporting events. The station provided extensive coverage of Jerry Sandusky’s sentencing. The former Penn State assistant football coach was entangled in a sexual abuse scandal that rocked the Penn State community. A judge sentenced Sandusky to 30 to 60 years in prison for several counts of sexually abusing boys – with Sandusky’s age, this means he is likely to spend the rest of his life in prison. The liveblog kept viewers updated with photos, videos, posts and even engaged the viewers with polls.
In a really fun and visual-packed idea for a liveblog, the Action 7 News team covered the Albuquerque International Balloon Fiesta. In addition to some live streaming of events, the liveblog was filled with colourful photos of gigantic balloons in all shapes and sizes. In the past few days, a gigantic cow, huge owl, bright-red firetruck, and open-winged butterfly balloon graced the sky and the liveblog.
Last week, our clients covered the first 2012 U.S. presidential election debates. This week, our clients had the chance to cover the vice-presidential debate and many jumped on the opportunity, including This debate was highly anticipated by viewers, as many criticized both presidential candidates’ performance in their first debate and saw this as an opportunity for each team to redeem itself.
Everybody knows Justin Bieber, but now his mom is stepping into the spotlight. Pattie Mallette has just finished writing her first memoir: Nowhere But Up: The Story of Justin Bieber’s Mom. In anticipation of the new book, gave Justin Bieber’s fans the opportunity to ask his mother questions in a liveblog. They jumped at the opportunity. In fact, so many fans were submitting questions at one point, that the moderator couldn’t keep up!

Meanwhile, Minnesota Public Radio turned a question and answer segment into a customer service opportunity. MPR gave its listeners the chance to ask questions of their digital membership team manager, Leslie Shields, and their director of member giving, Nicole Anderson Stern.

Check out our past liveblog spotlights for more excellent liveblog coverage here:

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