Canadians prove they love the news

Reading time: 1 min

“Canadian adults love their newspapers,” is the message from Newspaper Audience Databank Inc.’s latest survey.

“The results of this study confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers,” says Anne Crassweller, NADbank’s president in a statement on the website. “Readers migrate between print and web editions of newspapers on a daily basis…”

And that’s great news for many of ScribbleLive’s customers – who bring engaging content online through liveblogs. Our clients top many of the regional Canadian readership markets.

In an online article, the Toronto Star announced its victory as the most-read newspaper in the Greater Toronto Area. The Star’s total weekly readership is more than 2,300,000.

“These results are extremely encouraging,” said John Cruickshank, Publisher of the Toronto Star and President of Star Media Group, in the article. “Clearly, people throughout the Greater Toronto Area want to read the news and information that we produce every day, both in print and online.”

The Star runs a daily liveblog updating it with news from the city.

On the country’s West Coast, in Vancouver, ScribbleLive client The Province topped the survey results in local readership. The Province racked up more than 943,000 in total weekly readership.

The Province has previously won an award for its liveblog coverage of the downtown Vancouver riots during the Stanley Cup playoffs.

To access more results from the 2011-12 midyear study overview of results click here and learn how other ScribbleLive customers are faring in the digital age.

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