As ScribbleLive grew, and we added more features, somewhere along the way, our event setup page got a little… long.
Over the past few weeks, Jonathan our UI Designer, and our dev team, have been working hard to make creating an event the smoothest experience possible. The changes aren’t drastic, but we wanted to give you a heads up so you’re not caught off guard when a story breaks. The changes will be rolled out later this week. Read the rest of this entry »
Preparing to report something in real time? Here’s a list of resources to help you prepare and execute the best live coverage.
No matter what sort of coverage you’re planning on doing, we’ve got you covered with custom courses on the following types of coverage:
Surfing the wave of viral campaigns (ie, driving traffic to your website to capitalise the audience) has never been so easy, fun and fruitful.
Yesterday women from all around the planet took to the streets (and their smartphones) in support of #onebillionrising, a large-scale initiative to raise awareness of violence against women.
With Valentine’s Day being indeed the perfect occasion to shout out against the violence faced by women around the world, newsrooms faced the challenge of being on top of the viral initiative while at the same time coming up with something original to mark the special recurrence.
Something fresh, possibly something never tried before, that could make a brand stand above those newsrooms opting for those old-fashioned, big-yawn static articles instead.
Your audience isn’t an English-speaking one, but you’re still interested in picking up authoritative real-time coverage like AP’s of the Presidential Inauguration.
Not a problem. ScribbleLive’s advanced post feature – along with the side ScribbleLive tab on the right hand-side column - can help you out. Key features include the abilities to:
As our Syndication Marketplace became more popular — syndicated Election Day coverage reached over 150 million user engagement minutes — our developers have been hard at work making the experience of syndicating real-time content seamless for all our clients. This week we’ve rolled out two major changes to Marketplace:
Syndication TopHTML
ScribbleLive’s new Syndication Marketplace is in full swing. The marketplace allows companies with exclusive content to make it available to other outlets for a pre-determined price. It’s a win-win situation for all news organizations: those covering the event can broaden their reach by advertising their coverage on other outlets, and those using the syndicated content receive access to events they otherwise may not have been able to cover.
Recently, our clients received syndicated liveblog coverage of two major events: the Emmy Awards and Apple’s iPhone 5 announcement.
San Francisco, September 19, 2012 – ScribbleLive, a leader in real-time content creation,
publishing and syndication, announced today that it will offer a version of its LiveSyndication
platform in collaboration with The Associated Press that will enable digital publishers to present
new forms of real-time news coverage.
The AP edition of ScribbleLive’s LiveSyndication technology will allow publishers to access
live content from the news agency and also produce live coverage of their own. The platform
provides editorial workflow and publishing options that are expressly designed for real-time
delivery of news.
“We were excited to work closely with AP to develop a platform that meets their unique
challenges as a global leader in news and reporting,” says Michael De Monte, CEO of
ScribbleLive. “This new platform gives AP and its customers the opportunity to be forerunners
in the real-time news and content revolution. It’s just one example of how our innovative
technologies, such as LiveSyndication, are helping major brands reach their audiences on a
global scale.”
AP has participated in the development of the ScribbleLive platform and intends to offer
new services to its customers based on the platform’s real-time functionality. In contrast to
conventional news coverage, where developments are captured and delivered in story form,
the new platform enables a running style of coverage where developments can be reported and
delivered incrementally as news unfolds.
“This is a great combination of innovative thinking from both companies,” said Jim Kennedy,
senior vice president for digital products at AP. “It will help us and our customers fill in the gaps
that exist in traditional coverage and give digital news consumers an even more immediate view
of stories as we cover them.”
The two companies said they expect to offer packages that include both access to the platform
and live coverage from AP. ScribbleLive also offers access to the platform separately to news
publishers worldwide.
In the coming weeks, ScribbleLive and AP will offer a series of webinars to AP subscribers to
introduce the platform and the coverage it enables. AP also plans to create new services to be
featured on the platform as it rolls out. The platform and content packages will be offered with
both ad-supported and licensing subscription models.
About ScribbleLive
Driven by the growing demand for real-time news and event coverage, ScribbleLive has
established itself as the market leader in real-time content with a feature-rich platform that
powers liveblogging, real-time journalism and on-the-fly storytelling. We also create new
revenue opportunities for news organizations through content syndication and advertising to
drive billions of real-time updates each month for hundreds of major digital sites, corporations
and NGOs around the world.
ScribbleLive is a privately owned company based in Toronto, Canada. Its investors include
Summerhill Venture Partners and Rogers Ventures.
More information about ScribbleLive can be found at www.scribblelive.com
About The Associated Press
The Associated Press is the essential global news network, delivering fast, unbiased news from
every corner of the world to all media platforms and formats. Founded in 1846, AP today is the
largest and most trusted source of independent news and information. On any given day, more
than half the world’s population sees news from AP. On the Net: https://www.apvideohub.com
and www.ap.org
For more information contact:
Sean Rosenthal
ScribbleLive
416-364-8118 x 2090
sean@scribblelive.com
While ScribbleLive is a great platform for numerous news agencies, it doesn’t just thrive in the newsroom. Numerous schools have found uses for our platform, and have used us to train the next generation of journalists to produce news in real time. Below we’ve put together a list of 10 ways that schools can use ScribbleLive, and how teachers can implement it into their schedules.
Part of what makes ScribbleLive great is the ability to report from just about anywhere. Students can use laptops, smartphones, voice mail numbers, SMS messages and e-mail to send in updates to your event, never leaving them out in the cold.
Ryerson University has done a great job of letting their students cover a variety of events, doing daily coverage from the newsroom of their fourth-year masthead class. Students are liveblogging different things going on during the week at their campus, leaving no stone unturned.
With our LiveArticle system, students can create a full-featured article with the updates that they’ve contributed to the liveblog, as well as normal text entry. We also support powerful, intuitive text formatting that can make crafting the perfect article easy.
Why move into another publishing environment when you can use ScribbleLive to click and drag in posts that you’ve already made for easy emphasis? LiveArticle also supports block quotes, headings and a slideshow tool that will take the stress of working with images and throw it into the garbage can.
Campus sports can be a high-speed, high-pressure environment. With ScribbleLive, you can send all kinds of media updates (pictures, video and audio clips) straight from a smartphone using one of our apps, giving readers a window into a game they can’t make.
Pinning an updating post to the top of your event allows you to change the scoring summary of the game as it happens, letting the post refresh itself in the reader’s view. This means you only have to edit the post once, and let ScribbleLive do the rest – less things to worry about means more time students can focus on the game. The Daily Californian has been using ScribbleLive to cover their school’s football games with photos, analysis and other coverage.
Using our Q&A interface, student can take questions from an audience without having to worry about losing important posts to a flood of incoming comments. It also lets you time your questions for the most logical reading flow, benefiting your reader. Throwing the “blockquote” HTML tag around text will cause that it to gain special formatting that will allow it to stand out, as well.
Students can conduct these interviews with a subject sitting on a computer sitting in the same room as they are, or by having a second student transcribe the conversation. The subject can also type out their own answers to questions by giving them their own account, or simply auto-approving their comments – the latter allows them to participate from the front end without having to learn the ScribbleLive platform. The Ryersonian did an interview with Colleen Carney, the head of the Ryerson Sleep and Depression Lab, using this technique.
Twitter is quickly becoming the lifeline of campuses everywhere, allowing for students to instantly vocalize what they’re doing, seeing and thinking about. By monitoring hashtags with our Social Search feature, student reporters will be able to react to news happening, leverage tweets to fill in gaps in their own reporting, and import pictures that may have been posted from smartphones.
This can also be automated, giving your event an edge in terms of up-to-the-second reporting — following celebrities or figures important to an event can also pay dividends when it comes time for them to post something relevant to your story. Filters can also be applied in order to only bring in things useful, and leave the rest out.
Facebook can be a powerful marketing tool for your student publication, as sharing articles is a great way to drive traffic to your website. That being said, why not have your liveblogs live on your fan page, as well?
Embedding your event in your fan page allows for another spot for your readers to consume your content, and they won’t even have to log into an account to do it. The blog otherwise functions as any other embed would.
A large part of students’ post-education aspirations revolve around getting published in bigger venues. With ScribbleLive’s Syndication Marketplace, schools and clients alike have listed events for others to syndicate into their own, allowing good content to be spread around and partnerships to be formed.
Listing your event on the marketplace allows your school’s content to reach a wider audience, and could possibly result in some partnerships between larger outlets. If your class is producing some exclusive content that no one else may be covering, listing it in the Marketplace couldn’t be simpler.
Any administrator can sympathize with the confusion of getting a new site up and running; determining administrators and making sure that users can do what they need to can be a harrowing experience. In an education setting, this can be especially difficult when layers of bureaucracy may stand between students and getting their work published.
With ScribbleLive, the platform is managed completely from ScribbleLive.com. There is nothing to install on school servers, and classes can post events to existing web sites using an embed code similar to YouTube, Google Map, or any other embeddable object.
If you’ve already got a site for your student publication or your class’ work, why not expand on that with a white label? Our technology creates a page from your already-existing site, letting liveblogs look more naturalized in their home environment. The white label also allows you to take advantage of our Search Engine Optimization tools, which move your content higher in Google page rankings and drive more traffic to your web site.
Donated accounts receive a white label template for free, but ScribbleLive will need to work with the site’s developer to get it up and running. Once completed, you’ll be left with a functioning archive for your events, and new events will create their own URLs and pages for easy sharing.
Elephant Student Media’s white label is a great example of a page that’s simple and allows people to find their content easily.
Events can also be used as communication tools between teachers and students when embedded into internal communication pages or syllabus sites. As any iFrame embed code can be rendered in a ScribbleLive post, there is a potential to take documents hosted on Google Documents, Calendars, Google Maps and leverage them.
This can be used during live events, as well – many a ScribbleLive event has featured a live video feed that lets users watch something unfold while real-time updates stream underneath. You can check out a blog post we’ve wrote that highlights some ways you can use embedding.
Naturally, ScribbleLive wants to make integrating our platform into your classroom as simple as possible; we’ve made documents available online for teachers to draw inspiration from, and provide the support they need to make sure that students adapt as smoothly as possible.
As always, feel free to reach out to us if you’re interested in a donation for your journalism school or student publication, and we’ll set you off on your way to liveblogging greatness.
We’re a day away from the world’s most exciting sports event: the Olympics. The 2012 Olympic summer games will take place in London, England: the city has been preparing for the monumental event for years and allocating budget of £9.3bn. Over 10,000 athletes will be making their way to the UK to participate in the games.
It all kicks off this Friday, July 27, 2012 at 4pm ET with the opening ceremonies. Directed by Oscar-winning filmmaker Danny Boyle, the $42 million ceremony should not be missed.
We have been keeping a close eye on the excitement leading up to the games and are pleased to offer you our olympic liveblogging guide, listing organizations around the world who will be covering the events in real time.
ScribbleLive clients have been using our LiveSyndication™ technology to syndicate their content amongst their own properties for a while now. It’s how Lee Enterprises lowers the costs of covering high-school sports, and how Hearst ensures that each of its stations has access to high-quality breaking news content.
But not every media outlet has access to a vast network of sister properties, and not everyone has the resources to cover every story as it breaks. Enter ScribbleLive’s Syndication Marketplace.
You’ve already seen the Marketplace in action this week during the Apple WWDC keynote: two top tech sites syndicated their live coverage to over 20 different Scribble clients. Each client had the ability to pull in original content, social updates and reader comments.
The real-time web is rife with monetization opportunities, and we want to make sure content producers have lots of options available to them, whether it’s selling content, forging new content partnerships or inserting real-time advertising and branding. The Syndication Marketplace is an opportunity for content producers to discover a new revenue stream by syndicating live coverage — which they’d be producing anyway — to media properties across the planet.
For example, a company that finds itself with exclusive or niche live coverage can make it available in the Marketplace, and earn money whenever someone uses that content.
The Syndication Marketplace also creates opportunities for media outlets large and small to access high-quality live content, no matter what language it’s produced in.
You may be covering a national story — a federal election — and don’t have reporters in certain states. Shop the Marketplace. Or perhaps it’s a global story such as the Summer Olympics, and you want coverage of every game. Shop the marketplace.
Syndicated content can travel across borders and brands, directly onto your site. You can auto-translate it, edit it, change the look and feel, and add your own original content, social updates and reader commentary, making that content uniquely local and fitted to your audience’s needs.
