In light of Twitter’s 7th birthday I thought that I’d take a look at exactly how ScribbleLive integrates with the social network. Please note that we are constantly rolling out new features and improving our platform to adapt to all of Twitter’s ongoing changes. But as of March 21st, 2013, here are 7 neat ways we integrate with the blue bird.
All kinds of businesses are projected to increase their content marketing budgets in 2013. On average, B2B marketers are spending 55% of their marketing budgets on content marketing. That means a whole lot of content is being produced.
But what’s the best way of presenting this content? How do you make sure that your creative ideas don’t go stale after you publish that excellent article or produce an awesome video? Read the rest of this entry »
Preparing to report something in real time? Here’s a list of resources to help you prepare and execute the best live coverage.
1. Our ScribbleU Courses
No matter what sort of coverage you’re planning on doing, we’ve got you covered with custom courses on the following types of coverage:
- Breaking news
- Sports
- Arts, Entertainment & Life
- Ethics
- Court reporting
- Monetization Read the rest of this entry »
A recently published study by City University London looks at the popularity of liveblogs in comparison to other online content. Researchers Neil Thurman and Anna Walters found that liveblogs “receive more visitors for longer periods of time than conventional articles or picture galleries on the same subject.” Their research shows that liveblogs are more in line with today’s journalism production process and news consumption habits. They meet “readers’ changing temporal and spatial preferences for news consumption” and the shifting production practices in digital newsrooms. It should be noted that The Guardian‘s live blogging platform was the only one analyzed in this case study. Read the rest of this entry »
Livetweeting is becoming increasingly popular. People livetweet almost anything, ranging from their dinner to the TV shows they’re watching. Many reporters are also getting very comfortable with the 140-character message, tweeting anything from a murder trial to a high school sports game. Unfortunately this practice of livetweeting has downsides too, especially for reporters.
The University of Washington has a restriction on the number of tweets reporters can send out during games, they’ve reprimanded Tacoma News Tribune reporter Todd Dybas for live-tweeting Sunday’s game. The University of Washington has a live coverage policy that limits in-game updates to 20 for basketball games and 45 for in-game football updates, Dybas surpassed that limit with 53 tweets during Sunday’s game. The University does not restrict the number of tweets by their own staff or students. Read the rest of this entry »
We’ve seen an unprecedented amount of live political coverage over the last few months. Starting with the Republican and Democratic National Conventions in August, the journalistic flurry culminated in record traffic last week on US election day. The quantity and quality of Election Day liveblogs was tremendous, and we strongly recommend you take a look at how newsrooms provided informative live commentary, coverage and analysis. We’ve decided to use our new reporting analytics to provide some insight into just how popular and engaging live coverage has become. See the infographic below for statistics on how readers interacted with ScribbleLive liveblogs during the 2012 US elections. Read the rest of this entry »
A new infographic by Content Plus ”The Anatomy of Content Marketing” shows the value content marketing can have for corporations. It features some great stats about how having original, thought leadership-oriented content on your website resonates with your audience and increases engagement. We’ve already seen that real-time content has increased the time spent on media websites (compared to static content) and we’re confident that similar results will be produced if corporations publish real-time content and communications.
What’s your plan for election coverage? BuzzFeed published an interesting article today, looking at the overwhelming number of tweets being sent during the presidential debates and the difficulty it posed to those trying to follow the elections on Twitter. In this post we take a look at the problems Twitter’s growing use has in delivering meaningful political coverage. Read the rest of this entry »
If the debates are any indication of how next week’s presidential election will be covered, we will be in for some unprecedentedly great real-time coverage. Below you can find debate highlights and a long list of media organizations that will be covering the November 6th, 2012 election. We’ll be updating this list as more news organizations set up their live events for Tuesday night, so we encourage you to bookmark this page and join some of the great discussions that will take place.
So what happens when a Canadian student wants to cover the United States presidential debate? You’d think that being north of the border without a travel budget would leave them out in the cold, right?
Not true! The Ryerson University student paper, The Ryersonian, grabbed a syndicated feed provided by Boston.com and the Boston Globe. Using their coverage as a baseline, The Ryersonian was able to add their own nuanced content, as well as report from the live video feed that many outlets were providing. Read the rest of this entry »