A new infographic by Content Plus ”The Anatomy of Content Marketing” shows the value content marketing can have for corporations. It features some great stats about how having original, thought leadership-oriented content on your website resonates with your audience and increases engagement. We’ve already seen that real-time content has increased the time spent on media websites (compared to static content) and we’re confident that similar results will be produced if corporations publish real-time content and communications.
What’s your plan for election coverage? BuzzFeed published an interesting article today, looking at the overwhelming number of tweets being sent during the presidential debates and the difficulty it posed to those trying to follow the elections on Twitter. In this post we take a look at the problems Twitter’s growing use has in delivering meaningful political coverage. Read the rest of this entry »
Here at ScribbleLive, we’re always looking for ways to improve our platform. We do that by continually talking with our clients about their challenges in producing real-time coverage. In our conversations with editors and reporters, you wanted to know: what’s the best way to harness conversations on Twitter and Facebook?
This is what you told us: Twitter can be notoriously unreliable, and you wanted a way to ensure the right posts made it into the liveblog. You also wanted to easily grab content from your company Facebook fan page. And since you’re already monitoring social conversations with third-party aggregators like HootSuite or Tweetdeck, you wanted to leverage those platforms to provide richer content for your liveblogs.
We’re proud to introduce a new feature that tackles all three problems: you can now drop a URL of a tweet or a Facebook post directly into the text field.
Scribble will grab all the requisite info about that user — their username and avatar — and give the published post the same treatment as social updates brought in through Social Search or auto-follows. (Click “details” on a tweet to get the unique URL. Click the timestamp on a Facebook post to get the unique URL — only fan page updates will work.) Read more about the new feature on our brand-new knowledge base.
As always, you can send your feature suggestions (and/or compliments) to dana@scribblelive.com.