“Canadian adults love their newspapers,” is the message from Newspaper Audience Databank Inc.’s latest survey.
“The results of this study confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers,” says Anne Crassweller, NADbank’s president in a statement on the website. “Readers migrate between print and web editions of newspapers on a daily basis…”
And that’s great news for many of ScribbleLive’s customers – who bring engaging content online through liveblogs. Our clients top many of the regional Canadian readership markets.
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Liveblogging isn’t just about big media covering international events.
From high-school sports to weather reports, a liveblog is also a great tool to bring information to a community, keeping people informed on local happenings.
Last week, for instance, OpenFile covered a Supreme Court hearing in Halifax about the sale of St. Patrick’s Alexandra School.
The outlet used polls, pulled in Tweets from on-scene reporters and took readers’ comments, creating a dialogue with ScribbleLive while keeping Halifax informed on what was going on behind closed courtroom doors.
OpenFile’s liveblog is just one example of how local news can be covered with real-time media.
Weather reports are a popular way of using liveblogs to create localized content, and Hearst’s stations have been quite keen in this regard.
Over the past few days, WBAL has been keeping its viewers in the know with a liveblog about the Maryland snow forecast. KMBC brought readers in Kansas City information about school closures and roadway problems caused by a storm Feb. 12-14, while KCRA kept readers up-to-date on snow and rain in their Western US region last week.
Some sites opt for general catch-all liveblogs, that update readers on general local news.
The Toronto Star, for instance, runs its “Toronto Now” liveblog every day, giving people traffic and weather updates as well as neat tidbits of news – like the post pictured, which notes the death of hockey and coffee icon Tim Horton on this day in 1974.
Local sport liveblogs are also a popular way to keep readers engaged on news websites.
On Feb. 10, Lee Enterprises wrote about how two different local media outlets covered the Montana High School State Wrestling Tournament using ScribbleLive.
Over the course of two days, the Billings Gazette and the Missoulian worked as a team to cover the event through a liveblog. The outlets were able to take turns reporting, each posting to the liveblog about different parts of the tournament, creating a multi-voiced narrative that followed the story to the finals.
Today we launched ScribbleLive’s new Canadian election section: Canada Votes 2008. We’re going to maintain liveblogs of what’s happening in the campaign leading up to the vote on October 18th. The night of, we’ll have live feeds of the results coming in and key ridings being won and lost. Join in with us, or create your own election liveblog with the keyword “Canvote08″ in the title. Should be a fun night! 
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