Enables new way for ScribbleLive clients to tell stories using Tweets
Toronto, Ontario – (October 21, 2015) – ScribbleLive, the leading content marketing platform powered by data science, today announced an integration with the Twitter Collections API, further enhancing the ability for users to publish content in engaging formats across digital channels. The integration is immediately available to select ScribbleLive customers.
Tweets are a powerful storytelling tool. ScribbleLive clients regularly use advanced curation capabilities to help identify the best Tweets to engage audiences and then add these to the content experiences created on the ScribbleLive platform. With ScribbleLive and the Collections API, publishers and marketers can now collect Tweets into a single unit of content grouped together with a Twitter Collection ID. These curated groups of Tweets are presented in rich, responsive, media-forward formats that can be easily shared and embedded on websites, both web and mobile.
As a Twitter Collections API launch partner, ScribbleLive has made it incredibly easy for users to create great stories with Tweets, providing an exciting new content distribution option.
“ScribbleLive is committed to building an open platform which combines the power of data science with a robust workflow technology platform to help achieve clients’ content strategies and enable them to create, curate, distribute and measure the effectiveness of content across channels. As part of our open platform strategy, we work closely with partners such as Twitter. We are excited to be launching our integration with the Twitter Collections API, enabling an engaging new way to tell stories using Tweets,” said Divesh Sisodraker, EVP and Chief Product Officer at ScribbleLive.
“The integration between ScribbleLive and the Twitter Collections API is a prime example of how the strengths of our Twitter Official Partners can be combined with offerings from Twitter to provide publishers with innovative new ways to engage audiences. We’re thrilled to have the support of ScribbleLive as a launch partner for the Twitter Collections API,” said Mollie Vandor, Sr. Product Manager, Publisher Platform at Twitter.
Thousands of content creators use the ScribbleLive platform daily to help them execute content strategies that reach millions of readers around the world. The integration with the Twitter Collections API showcases our continued focus on finding powerful solutions and partnerships that add engagement solutions to our clients’ workflow.
ScribbleLive is the provider of the world’s leading complete content marketing platform powered by data science. The all-in-one SaaS solution combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results. ScribbleLive is used by over 500 enterprises including large global brands such as Red Bull, Bayer, Ferrari, Oracle, Bank of America, Deutsche Telekom, and Yahoo! For more information about the integration or to request a demo, visit www.scribblelive.com
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