Scribble teams up with Demand Media’s Content Solutions Group to provide turnkey Content Engagement Services
TORONTO (August 6, 2014) Scribble Technologies Inc. (Scribble), a leading content engagement platform, today announced a multi-year strategic alliance with Demand Media (NYSE:DMD). Demand Media’s Content Solutions group helps brands and publishers drive traffic and engagement to their websites and improve social amplification with original text, visual and video content.
Under the agreement, both parties will jointly market and sell their services to meet the needs of brands that require technology and creators to build and optimize their content engagement strategies.
“Scribble has proven itself to be a leader in the Content Engagement market, and we are thrilled to collaborate with them,” said Julie Campistron, EVP, Studio & Content Solutions at Demand Media. “Like Scribble, a cornerstone of Demand Media is helping brands use content to engage their audiences. We look forward to extending our content expertise to Scribble’s clients and prospects.”
Demand Media’s Content Solutions group brings four key differentiators to its clients, including:
• Insights from its global audience inform what to create, what format to create it in and where to distribute it
• 3,000 expert writers, filmmakers, copy editors, artists and photographers with hands-on experience and social followings
• 16+ formats in text, video and imagery, meeting different KPIs including organic discovery, engagement and social amplification
• A fully managed platform, inclusive of analytics, publishing, hosting, distribution, editorial, SEO and social strategists
“Our roster of clients is expanding at breakneck speed. As a result, demand for content services that complement our platform is experiencing significant growth,” said Vincent Mifsud, CEO at Scribble. “Partnering with Demand Media will help clients and prospects who may not have the onsite resources and manpower to implement an effective content engagement strategy.”
This alliance follows Scribble’s recent acquisition of real-time engagement solution CoveritLive from Demand Media.
ScribbleLive is the leading end-to-end content engagement platform that enables brands, sports organizations and media companies to drive engagement on their digital assets resulting in improved retention and acquisition of customers, fans and audiences. ScribbleLive has an international network of customers including world-class brands such as Samsung, Shell, PwC, CNN, The Football League, Mashable, Reuters, Fast Company, CNET and hundreds of others. The company was founded in 2008 and has offices in Toronto, New York, Nashville, London, Dubai, Melbourne, and Sao Paulo. ScribbleLive is a Twitter Certified Product. For more information, visit www.scribblelive.com.
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PR Specialist, ScribbleLive