Real-time content innovator ScribbleLive partners with leading tech media including Fast Company, Mashable, Reuters, and CNET to provide live Apple event coverage
September 12, 2013 – TORONTO – Today, ScribbleLive (Scribble), the global leader of real-time engagement management solutions, announced record breaking user engagement of the live coverage of this week’s Apple event. One million concurrent tech-savvy watchers, for an average of 22 minutes per viewer, tuned in to the much anticipated product announcement which saw a total of 120 million user engagement minutes over the two hour period.
“For tech media, an Apple event marks one of the biggest news days of the year. We were thrilled with the Apple syndication on our platform by CNET, Fast Company and coverage by other news organizations, knowing it would yield significant user engagement,” said Michael De Monte, Scribble co-founder and CEO. “These coverage and syndication results demonstrate the power of in-demand, real-time content with a highly engaged community. We’re always looking for the next big story either from the media or from brands, and innovating to ensure that the narrative can be delivered to audiences worldwide.”
Through the power of ScribbleLive, customers were able to cover the event in a way that appealed to their own unique audience. Tech expert CNET focused on the product and its applications, and how it has evolved over various versions. Fast Company included a nod to Apple competitor Nokia’s cheeky content marketing effort, and Reuters featured a live stream of Apple’s performance on the stock market, allowing investors to see how various announcements moved the meter.
“ScribbleLive maintained continuous coverage of the Apple event for its clients despite a record-setting amount of user engagement,” said Jonathan Keebler, Scribble’s co-founder and chief technology officer. “By utilizing our technology, our partners were able to syndicate their real-time coverage to nearly 20 media outlets in North and South America, Asia and Europe. Real-time engagement is dependent on the stability and scalability of the platform and we are very proud of what we have been able to achieve and where we are headed.”
ScribbleLive is changing the way media companies and brands connect with their audiences in the social era. The technology is driven by the growing demand for real-time information from an increasingly impatient audience. By creating and curating authoritative and desirable content at the speed of social, companies can break through to their audiences and deliver information the moment it happens to build a dynamic narrative.
For a roundup of Apple’s event coverage, visit our blog.
About Scribble Technologies
ScribbleLive is the global leader of real-time engagement management solutions that allows brands and media companies to deliver timely, relevant and rich engaging content. The recently launched Scribble Market (scribblemarket.com) is a content syndication marketplace that enables the creation and distribution of real-time rich content from authoritative brands and media companies. ScribbleLive has a world-class portfolio of customers, including CNN, the Associated Press, Reuters, The Canadian Press, CBC, Rogers, Samsung, ESPN, Mashable, Fast Company, CNET and others that are using billions of engagement minutes per month to gain a competitive edge in winning the hearts and minds of customers. Scribble was founded in 2008 by Michael De Monte, a media and technology industry veteran, and his partner Jonathan Keebler and has offices in Toronto, London, San Francisco, New York, Dubai and Melbourne. For more information, visitwww.scribblelive.com
For more information, please contact:
Janelle Gomes, Weber Shandwick
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Tara Robertson, ScribbleLive
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