A man should look for what is, and not for what he thinks should be - Albert Einstein
Gather & Filter Trust - ask opinions, search, web site, check reviews.
Every human being follows a sequenced process before they trust something.
we need to be strategic of helping people move through that trust ladder.
It's strategic about "helping people"
we have to change our approach...
Out with publicize In with connect
Out with Push In with personalize
Out with capture in with liberate
Out with control - In with Cultivate
Out with control - In with Cultivate
Out with censor In with coach
out with perscribe - In with Influence
full of fear and apprehension - or full of wonder
instead of getting feedback - into provide service
communication techniques to open listening is twist
basics of survival: who's on 1st & what's the win, progressive dinner vs potluck, watch & learn, give more than you receive, you are not a robot
must determine which audience is the most important
think about little bite sized pieces that lead you to the main source
pick one tool and go slow...it's a process not an event
"lurking" is a good thing...it's ok to just go consume and look at what they people are saying and interacting
It's less about broadcasting and more about connecting
you are not a robot...people can smell face and should be an extension of who you are...demonstrate you are human
MO basics of SURVIVAL
if you treat social media as an afterthought...you will be an afterthought
the light doesn't have to always be on
sharing some live examples from audience of using social media
Engage when u have time and disengage when u want to
Make it simple, nature the community, chatter matters
Teach ur online networks how to particpate offline and offline people to network online
Look at what people are saying...not just about you
Where does social media happen - blogging, facebook/Twitter, mobile/video
Build ur hub and then unlock ur community to communicate
Check out Park Community Church in Chicago who is doing good stuff
Lifechurch.tv is doing great stuff on facebook with online tutorial via video
Listen...Rt and like things...listen & learn
Learn how to interact with people in their moment of pain
For @KemMeyer's notes look on her blog at
www.kemmeyer.com
Jason Curlee
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