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CES Title and Promo Image
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Announcements, Insights

How Data Science Powered the ScribbleLive CES 2016 Influence Report

The ScribbleLive CES 2016 Influence Report analyzed the influence impact of the top product categories, associated people, and respective brands that were featured at CES 2016.

Content Planning for Micro-Moments
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Best Practices

Setting the Course: Content Planning for Micro-Moments

We’re thinking differently about the content planning roadmap and exploring ways to tweak our content plan to cater to micro moments.

5 Cant-Miss Marketing Articles
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Best Practices

5 Can’t-Miss Content Marketing Articles

Every week we select and summarize 5 content marketing articles for easy skimming. This week we’re thinking about beginning 2016 on a strong note.

cookinupacontentstrategy200
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Best Practices

Cookin’ Up A New Content Strategy: A Quick Intro to Micro-Moments

Traditional ads don’t resonate with audiences. Brands need to be there in the micro-moments when people are looking for answers, entertainment or resources.

personas
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Uncategorized

Why You Need to Create Buyer Personas (and How to Do It)

It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while. If you’re a marketer who’s set their personas on the back burner, you should need to turn up the heat: Marketers with documented personas are twice Read more…

Top 5 Influencers
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Thought Leadership

The Top 5 Content Marketing Influencers to Watch in 2016

Here at ScribbleLive we used our own Insights app to track the most influential people in the marketing landscape. As we prepare for the New Year we want to know – who should we be keeping an eye on in 2016?

We dove into the data and rounded up the top 5 content marketing influencers at the end of December so you know who to follow, learn from, emulate, and connect with as we start the New Year.

Sports Marketing in 2016
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Best Practices

How To Engage With The Passionate Sports Fan In 2016

2015 was filled with dozens of sports highlights and marketers can use those headlines to create compelling content in 2016.

Mobile App and Search Changes
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Industry trends

3 Reasons Why Mobile Organic Traffic Will Continue To Change

Marketers rely on organic traffic to increase awareness and boost visibility. However, mobile search habits and applications are changing how people connect with content.

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