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Best Practices, Featured

3 Ways to Improve Google SERPS with Content Marketing and SEO

Marketing teams use content and SEO strategies to build authority and earn Google’s trust. A Google-friendly site is rewarded with a higher SERP ranking.

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Best Practices, Featured

5 Ways To Create An Engaging Ebook

We walk you through how to create engaging, visually appealing, and actionable ebooks.

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Best Practices

Influencer Marketing Myth Busting: How to Find (the Right) Influencers

We’re debunking the influencer marketing myths that mislead content marketers, and sharing insights into how you can find the right influencer and pull consumers down the funnel.

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Best Practices, Featured

Communicate Your Brand Values in Under 10 Seconds

We’ve outlined five big brands that are using micro content to communicate core values so you can start thinking about how you might integrate micro content into your own strategy.

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Best Practices

10 Insightful Leadership Resources for Content Managers

What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team Read more…

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Uncategorized

5 Can’t-Miss AdBlock Articles

Every week we select and summarize five content marketing articles for easy skimming. This week we bring you five articles on AdBlock and interruptive marketing and explore how marketers can better engage the audience!

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Best Practices

The Ultimate Checklist for Managing Content Marketing Freelancers

Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a Read more…

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Thought Leadership

Shifting Focus: A New Strategy For A New Buyer’s Journey

We sat down with industry expert Rebecca Lieb to talk about creating a content strategy, omnichannel marketing, building a successful marketing team, and Snapchat.

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Uncategorized

30 Brilliant Content Marketing Podcasts You Need to Hear

By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing. There are so many great tips, tricks, and guidelines in the marketplace that it’s hard to know where to begin short of deleting everything and starting from square one—and we doubt you Read more…

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Uncategorized, Best Practices

5 Can’t-Miss Content Strategy Articles

We summarized 5 content strategy articles for easy skimming!

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