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Industry trends

Why 2016 was Exceptionally Tough for Digital News

2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lots and lots of layoffs), reinvention and reorganization. Why? Because very few have cracked the code on how to make digital journalism profitable.

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Best Practices

How to Improve Your Content Marketing with Digital Branding

While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results.

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Best Practices

How to Prevent a Live Q&A from Turning into a #BrandFail

Should live brand Q&As be put to rest given their not-so-stellar track record? Not necessarily. Here are a few tips to make sure that your live Q&A doesn’t turn into a cautionary tale.

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Best Practices, Featured

Want a Dog? Use Content Marketing!

If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. Situations like these, when high-consideration products (or pets) are being evaluated, is where content marketing shines.

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Thought Leadership

Why You Need Long-form Storytelling to Become a Thought Leader

Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories.

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Thought Leadership, Featured

Long-form Storytelling & Thought Leadership: A Content Marketing Success

Storytelling can be applied to thought leadership to create content that introduces new paradigms in palatable, easy-to-understand ways, connect with audiences on a personal level and much more.

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Best Practices

Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?

Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marketing is heavily relied on by many different departments for a multitude of requests and projects – but especially by the sales team.

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Best Practices, Featured

How to Align Content Marketing and Demand Generation Teams

The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.

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Best Practices

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents.

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Industry trends, Featured

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

To spark some inspiration for content marketers using long-form storytelling as part of their content strategies, we’ve identified three news/media outlets creating exceptional long-form immersive digital stories.

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