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Best Practices

Tips On Using Vine For Content Marketing

For some brands, trying to fit all of their information into a 500-word blog post is complicated enough, never mind a six-second video. However, brands brave enough to attempt the Twitter-owned video app, Vine, are seeing great success from it as a form of marketing. A Content Marketing Institute and Read more…

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Best Practices

5 Can’t Miss Content Marketing Articles

We all know content is king, and there’s definitely an overwhelming abundance of it available. To make your life easier, we hand-pick and summarize five must-read content marketing articles each week. No need for information overload when you’ve got easy-to-skim takeaways right before your eyes. Enjoy! 1. Aligning Marketing Automation Read more…

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Best Practices

Content Length: How Long Should It Be?

A common question most marketers find themselves asking, is how long should my content be? Unfortunately, there is no easy answer to this, as the ideal length of your content varies based on what you plan to achieve. However, to assist you in deciding what length is best for you, Read more…

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Industry trends

Creative Advertising: How to use Hydrophobic spray

As society’s blinds continue to close on traditional advertising, brands have to be creative to retain consumer interest, and what is more creative than an ad that only appears in the rain. A study conducted by Infolinks in 2007, revealed that 86% of consumers ignore banner advertisements and cited suspicion Read more…

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Interviews

What Makes a Modern Marketer?: 5 Tips For Better Content Marketing from Shopbake’s Anastassia Boguslavskaya

Last month ScribbleLive set up shop at the 2015 ClickZ Live Conference in Toronto, a cutting-edge digital marketing expo that provides the latest tips, tricks, and tools to help companies and brands enhance their marketing campaigns. The conference brings some of digital marketing’s biggest names together, including Anastassia ‘Stacey’ Boguslavskaya Read more…

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Thought Leadership

Read This Before Crunching Your Content Marketing Data

Whether we’re blogging, creating sales enablement materials, or producing whitepapers, we rely on data to inform our strategies. The challenge, however, is that the information that we need—ROI metrics, opportunity assessments, engagement benchmarks—is often hard to find. Not to mention, this data can be confusing and tangential, at best, to Read more…

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Announcements

Data Science Jam

On Tuesday we hosted a Data Science Jam led by software developer and data scientist, Leon Lukashevsky. Every few weeks, The Data Science Set meets in Toronto, giving local data scientists the opportunity to work together on personal data projects and to share their ideas and skills. With no set Read more…

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Best Practices

5 Can’t Miss Content Marketing Articles

In 2013, a typical social media user consumed 285 pieces of content or an astounding 54,000 words each day. In two years, the consumption of information has increased and your eyeballs are constantly skimming blog posts, trying to keep up. We’re here to make your life easier each week by Read more…

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